Senior Patient Marketing Manager, US Kidney - Pove

Vertex Pharmaceuticals • Boston, MA

6d • Hybrid

About The Position

Vertex is seeking a strategic and collaborative marketing professional to join our US Kidney Business Unit to support our aspirations of bringing Povetacicept to patients, a Phase 3 investigational therapy that has the potential to transform lives across multiple serious diseases. The Senior Patient Marketing Manager, US Kidney - will lead the strategic execution for the Patient marketing team within The US Kidney marketing team, which is preparing for potential commercialization of an investigational therapeutic being studied for the treatment of Immunoglobulin A nephropathy (IgAN) and other B cell-mediated diseases. This role will be pivotal in shaping and delivering impactful patient engagement strategies that support launch readiness, and drive awareness to Vertex’s innovative treatment. The ideal candidate will bring deep experience in launch planning, patient-centric marketing, and cross-functional collaboration, with a passion for improving outcomes in the kidney disease space. This role reports to the Director, Patient Marketing for the US Kidney Business Unit and is based in Boston, MA.

Requirements

• Ability to understand all elements of brand strategy and role in executing that strategy
• Broad understanding of regulatory rules and regulations with direct experience with communications review committee for review of tactics
• Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management
• Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities
• Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
• Proficient in launch planning, patient engagement strategy, and promotional initiatives.
• Bachelor’s degree required; advanced degree (MBA, MPH, PharmD, or similar) preferred
• Typically requires 6+ years marketing, consulting or agency experience in healthcare / biopharmaceuticals and demonstrated supervisory / management experience, or an equivalent combination of experience and education

Nice To Haves

• Specialty product launch experience
• Work within highly competitive markets
• Kidney experience

Responsibilities

• Support the development and execution of patient marketing initiatives, including patient ambassador program and core marketing material rollout to support the launch of a new kidney disease therapy
• Translate patient insights into compelling, compliant messaging and resources that resonate with diverse patient populations
• Develop and update marketing materials that drive marketing strategy and business objectives
• Analyze material usage metrics to determine optimal patient education experience and ensure field sales utilization
• Manage agency partners effectively to deliver quality outputs, while ensuring adherence to budget and timeline
• Shape patient focused market research efforts and infuse learnings throughout key business processes
• Ensure consistency of messaging across channels and touchpoints, tailoring communications to patient needs and cultural considerations
• Drives assets through internal Communications Review Committee process
• Collaborate cross-functionally with the field, HCP Marketing, Patient Advocacy, and Market Research partners

Benefits

• This role is eligible for an annual bonus and annual equity awards.
• Some roles may also be eligible for overtime pay, in accordance with federal and state requirements.
• From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees