Senior Group Marketing Manager, Downstream US Marketing

bostonscientific•Maple Grove, MN

17h•$133,700 - $254,000•Hybrid

About The Position

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. About the role: The Coronary Therapies (CT) business at Boston Scientific is a dynamic and rapidly evolving business that impacts the lives of >1.5 million patients each year. The coronary portfolio includes multiple products at various stages in the product lifecycle and generates >$2.5B in annual revenue; with significant revenue and growth coming from the United States. The business is poised to grow over the next 4 years and will be a key growth driver for Boston Scientific. The Group Marketing Manager (GMM II) for US Marketing Manager is responsible for downstream US Product Marketing for the entire coronary portfolio. This includes our imaging, lesion prep, complex PCI and drug eluting technologies businesses. This role will requires working closely with the US Sales, US Supply Chain, HEMA, Regulatory, R&D and PMO teams in addition to the Global Product Marketing teams on execution of marketing initiatives/programs, brand management and lifecycle management for the entire portfolio of single use devices for this business. Responsibilities will include commercial strategy, product positioning/messaging, pricing strategy, competitive intelligence, and life cycle management for the portfolio for the US Market in coordination with the Global Marketing team. The GMM will have a team of direct reports and will influence cross-functional and sales partners throughout the organization to ensure portfolio success.

Requirements

BA/BS degree
5+ years of marketing experience in related businesses; medical technology, pharmaceutical, or medical device.
Experience of working in field sales in Interventional cardiology or closely related fields with experience of selling Capital Equipment (such as imaging equipment) and Single Use Devices (such as stents).
Strong knowledge of interventional cardiology clinical applications, including PCI procedures.
Strong strategic thinking mindset along with a strong focus on efficient execution.
Ideal candidate is a master at building, leading and inspiring teams with a strong track-record of developing, executing, scaling, and consistently measuring innovative, results-focused campaigns.
Prior people management experience leading a team of product managers.
Proven ability to drive change and influence organizations; able to manage complexity of multiple projects, programs, and priorities in a fast-paced, dynamic environment.
Strategic, financial, and operational management, including business planning, portfolio lifecycle management, and supply chain oversight for medical device industry.
Ability to engage and influence cross-functional colleagues, even without direct reporting relationship.
Travel – approximately 25%

Nice To Haves

MBA or Master's degree strongly preferred.
Global experience strongly preferred.
Strong collaboration skills coupled with a “team-first” leadership philosophy

Responsibilities

Lead a high performing downstream product marketing team, responsible for the commercial product strategy for the portfolio.
Develop and drive multi-year US commercial strategies to launch innovative products and gain share from competitive products and therapies.
Oversee brand management for the product portfolio. Brand management responsibilities include value proposition development, segmentation, positioning & messaging, market development, new product launch planning, competitive strategies and product lifecycle management.
Champion value creation and business model innovation to balance procedural growth with value capture. Particular focus on capital programs and innovations as we bring capital, SUD and ‘software’ products to the market.
Drive Market Development strategies and initiatives to grow the market. Market Development will include clinical evidence dissemination, education & training engagement, and health economic & reimbursement initiatives among other activities, typically working in coordination with other functional teams such as Medical Education, Clinical Education, Sales, etc.
Coach team to develop simple, differentiated, concise messages and to create innovative downstream marketing solutions, programs, and tools to create value and drive preference.
Actively engage with key stakeholders. Establish relationships with Key Opinion Leaders (KOLs), identify physician champions to support the portfolio, develop strong partnership with regional marketing teams and credibility with the selling organization.
Oversee budgeting across brand and lifecycle management, including new product launches and sustaining marketing activities.
Influence across the matrix with leaders Sales, Supply Chain, Service teams, Medical Education, Clinical, Regulatory, Health Economics and Program Management to advance product strategies.
Attract, develop and retain top product marketing talent within the marketing team.
Act as thought-leader change agent by sharing knowledge and best practices with other business units and franchises.
Spend time in the field to gain market and clinical insights, and builds relationships with key physicians to drive education, market adoption and innovation of BSC products.
Work closely with Sales team when challenges arise in the market.
Foster a high-performance team culture; identify opportunities to actively coach and develop talent, strengthen team expertise, seek to empower individuals.
Champion a culture of patient centricity, customer intimacy, ethics, compliance, and inclusion.