Marketing Manager, US Downstream - Peripheral Nerve Stimulation

Bioventus•Durham, NC

About The Position

Are you ready to work for a more active world? At Bioventus, our business depends on developing our people. We invest in you and challenge you to be the best. We value our colleagues for their different perspectives and individual contributions, and our leaders listen. Our success rests on working together to achieve shared goals and rewards. Join a diverse team of global colleagues driven to help patients resume and enjoy active lives. The Marketing Manager for the Peripheral Nerve Stimulation portfolio is responsible for developing and executing strategies and tactical plans to align with the broader short- and long-term marketing strategy. This position collaborates with cross-functional teams, including Sales, R&D, Legal, Regulatory, Medical Education, Sales Training, Reimbursement, Medical Affairs, and Finance, to ensure the brand and product portfolio remain relevant to US customers and that all initiatives support the product/brand promise. The Marketing Manager will be essential in supporting our field team as we grow our business in the Neuromodulation market.

Requirements

Bachelor’s degree in a related field, MBA preferred
7 years of marketing experience within the medical device arena
Exceptional communication skills: persuasive, engaging, and clinically credible presenter to both internal and external audiences
Strong understanding of and proven ability to use advanced marketing analytics
Demonstrated experience in digital marketing, e-engagement, and digital analytics
Highly organized and process-driven with strong project management skills
Strong leadership attributes: optimistic, accountable, self-aware, self-motivated, strategic
Ability and desire to work in a highly entrepreneurial environment with minimal supervision

Nice To Haves

Preferred experience in Peripheral Neuromodulation, Spinal Cord Stimulation, and/or Orthopedics

Responsibilities

Develops downstream marketing content for the business, and advises as a competitive expert who serves as an advisor for internal cross-functional teams and sales channels
Develops product/brand strategies for the product/brand that align with the global business plan
Leads analysis of product/brand performance, trends, market conditions, competition, customers, channel partners, and other relevant market factors to support internal analysis, forecasting, reporting, and strategic planning activities
Defines, analyzes, and refines product/brand content, commercial strategies, and comprehensive tactical plans
Takes ownership role in developing portfolio and product-level content, including creation, consolidation, conveyance, and maintenance of messaging. Includes developing value propositions, talk tracks, and content to support broad portfolio conversations at the customer, patient, sales reps, surgeon, and internal levels to address evolving organizational needs
Develops and executes new product launch plans, in conjunction with NPD and product strategy teams, including but not limited to surgeon development, positioning, pricing, targeting, forecasting, expense budgeting, training, campaign, and content development
Creates innovative marketing solutions, programs, and tools (presentations, educational materials, selling materials, tradeshow content, digital assets, and campaigns, etc.) to create value and support the needs of the sales team, aligning these to organizational priorities, budget, and needs assessment.
Manages and takes ownership of content routing through the internal review process and systems, developing strong working relationships with RA, Compliance, and Legal content reviewers
Partners with medical education, upstream marketing, clinical, and professional affairs to support KOL development, education programs, VOC and NPD initiatives, and clinical data generation
Supports on-site and field-based medical education, sales training, conferences, customer engagements, and other events as needed
Takes ownership of and manages activities of third-party vendors, from concept to execution, ensuring quality delivery of contracted services
Acts with integrity and ensures compliance with AdvaMed and Sunshine Act requirements