Senior Manager, US Fertility, HCP Marketing

Merck•Boston, MA

4d•Hybrid

About The Position

The Senior Manager, US Fertility HCP Marketing, is a crucial role within the commercial team and will be responsible for developing and executing key HCP programs, and tactics to support the commercial success of the Fertility Portfolio. This requires possessing the ability to rapidly develop deep therapeutic area insights and an understanding of the fertility market as well as key attributes of the products to help position the product appropriately in a competitive and dynamic market. This role will involve cross-functional collaboration, project management skills, and require the selected individual to become a champion for the brands both internally and externally. This position reports to the Fertility Marketing HCP leadership and will work in close partnership with the broader U.S. Fertility Marketing Team.

Requirements

5+ years (or 3+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry brand marketing
BA/BS degree required
Prior in-line or equivalent U.S. HCP marketing experience, with 2+ years in a product manager role strongly desired
Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients
Proven ability to lead and collaborate with cross-functional teams
Successful track record in understanding the U.S. regulatory environment and navigating the MLR review process is a must
Results-oriented, exhibits leadership skills, and ability to influence and motivate without authority
Strong analytical, problem solving, and strategic thinking skills
High ethical standards and personal integrity
Proficiency with Microsoft Word, PowerPoint and Excel; experience with Veeva Vault and PromoMats preferred
Ability to travel up to 30%

Nice To Haves

Understanding of US Fertility landscape
US product launch experience
Experience across multiple promotional channels
Customer-facing experience
Proficient in digital marketing and media tactics directed towards HCPs
Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution
Adept in expense budget planning, tracking, and ROI measurement
Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing, track record of effective and influential presentations to external and internal stakeholders
Ability to prioritize the needs and experiences of customers in all decisions. Acting in the best interest of the company and taking initiative to drive results.
Demonstrated ability to Embrace new ideas, challenging the status quo, and seeking innovative solutions.
Experience Streamlining processes to focus on what matters and acting quickly to adapt to changes.
Experience Encouraging constructive debate, making informed decisions, and ensuring commitment to outcomes.

Responsibilities

Help develop HCP strategic planning and develop tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in collaboration with cross-functional and vendor partners
Own the tactical development, execution and measurement of HCP personal and non-personal promotion for HCP and nurse audiences
Lead the Medical Legal Review process by monitoring and ensuring all Medical Legal Review (MLR) processes are followed, and all programs are compliant with MLR guidance and corporate policies
Own relationship with HCP Agency of Record and oversee strategy and execution, including targeting strategy, media asset development, and media KPI reporting and optimization
Work cross-functionally to support development of a detailed KTL engagement strategy and plan; lead marketing-driven programs involving partnership with KTLs
Oversee strategic direction for HCP congresses, including identification and execution of event sponsorships, symposiums, and exhibit and conference material development
Support the development and execution of speaker bureau and other peer to peer educational programs directed at HCPs at congresses, lunch and learns, dinner programs, and digital execution; lead creation of all content associated with peer-to-peer programs including speaker decks and invitations
Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans
Partner with sales training and sales leadership to optimize the development and utilization of personal promotional materials and ensure materials are appropriately rolled out to field teams at both new hire and POA meetings
Deliver field force training and communications as needed, ensuring they have the knowledge and resources to effectively represent brand positioning and messages
Engage with the global marketing team to ensure alignment and appropriate US pull-through; lead integration of global Fertility HCP campaign into US materials
Collaborate with broader fertility marketing team to ensure strategic alignment and execution across the EMD Serono fertility portfolio
Ensure legal/regulatory compliance and medical accuracy of all marketing tactics
Manage agency partner relationships, workflows, and related expense budgets
Manage owned budget line items on an ongoing basis and ensure spend and gating are reconciled on time & accurately
Participate in regular field rides and share appropriate insights back with team
Other duties as assigned