Senior Partner, Ad Partner Management, Walmart Connect (Independent Agencies)

Walmart • Hoboken, NJ

6d • $108,000 - $216,000

About The Position

At Walmart, we embrace the connection between supplier brands, agencies, and retail shoppers at unmatched scale. As stewards of “Save Money. Live Better,” Walmart Connect works with world-class partners to engage the 150M+ households who shop with us weekly. Independent Agencies represent one of Walmart Connect’s highest-growth opportunities. As retail media continues to evolve, WMC is focused on educating, activating, and expanding adoption within this fast-moving, diverse ecosystem. This individual contributor role is focused on driving growth and adoption of Walmart Connect (WMC) within the Independent Agency ecosystem. The role requires deep expertise in business development and a proven track record of driving scalable revenue growth. The individual will lead high-level business development efforts by cultivating and nurturing C-suite and board-level relationships, positioning Walmart Connect as a strategic, long-term partner. They will influence enterprise-level decision-making to drive incremental investment and multi-year growth, while aligning cross-functional teams across Sales, Product, Marketing, Measurement, Solutions Architect and Operations to unlock new opportunities and remove barriers to growth. What you'll do... Advance Independent Agency Strategy & Account Growth Execute against the strategy and operating plan for WMC’s Self-Service Independent Agency program, with a focus on deepening engagement across an existing portfolio of Independent Agencies. Identify high-potential agencies, regional clusters, and vertical opportunities within the current book of business to accelerate adoption, platform utilization, and share of wallet. Develop account growth plans that drive long-term partnership value and increased investment. Provide Scaled Education & Enablement Build and deliver scalable education frameworks, including playbooks, webinars, workshops, and self-serve learning modules to elevate agency capability and performance. Translate complex product, data, and measurement concepts into clear, actionable guidance that improves campaign outcomes and drives greater adoption. Drive Activation & Incremental Investment Proactively engage existing agency partners to increase usage, expand into new ad products and capabilities, and drive repeat and incremental investment. Partner with Sales Enablement, Product Marketing, Sales Specialists, Solutions Architects and Operations to ensure agencies have the insights, materials, and strategic support needed to scale. Collaborate Cross-Functionally to Unlock Growth Share agency feedback with Product, Partner Managers, Sales Specialists, Operations, Marketing, and Measurement to inform enhancements and influence roadmap direction. Partner with data and analytics teams to monitor adoption trends, identify whitespace within existing accounts, and measure program impact. Represent WMC Across the Independent Agency Ecosystem Build strong, consultative relationships with agency owners, media directors, and platform leads to position Walmart Connect as a long-term growth partner. Attend industry events and represent WMC within the Independent Agency community.

Requirements

• Option 1: Bachelor’s degree in psychology or related area.
• Option 2: Master’s degree in advertising, marketing, business, or related area.
• Option 3: 5 years’ experience in brand advertising (for example, television, video, sponsorship), media sales, customer acquisition and growth, search, mobile, or online sales.
• 5 years’ experience in shopper marketing sales, eCommerce sales, or retail advertising sales.
• 5 years’ experience managing client accounts.
• 5 years’ experience as a strategic advisor working with C-suite clients.

Responsibilities

• Advance Independent Agency Strategy & Account Growth
• Execute against the strategy and operating plan for WMC’s Self-Service Independent Agency program, with a focus on deepening engagement across an existing portfolio of Independent Agencies.
• Identify high-potential agencies, regional clusters, and vertical opportunities within the current book of business to accelerate adoption, platform utilization, and share of wallet.
• Develop account growth plans that drive long-term partnership value and increased investment.
• Provide Scaled Education & Enablement
• Build and deliver scalable education frameworks, including playbooks, webinars, workshops, and self-serve learning modules to elevate agency capability and performance.
• Translate complex product, data, and measurement concepts into clear, actionable guidance that improves campaign outcomes and drives greater adoption.
• Drive Activation & Incremental Investment
• Proactively engage existing agency partners to increase usage, expand into new ad products and capabilities, and drive repeat and incremental investment.
• Partner with Sales Enablement, Product Marketing, Sales Specialists, Solutions Architects and Operations to ensure agencies have the insights, materials, and strategic support needed to scale.
• Collaborate Cross-Functionally to Unlock Growth
• Share agency feedback with Product, Partner Managers, Sales Specialists, Operations, Marketing, and Measurement to inform enhancements and influence roadmap direction.
• Partner with data and analytics teams to monitor adoption trends, identify whitespace within existing accounts, and measure program impact.
• Represent WMC Across the Independent Agency Ecosystem
• Build strong, consultative relationships with agency owners, media directors, and platform leads to position Walmart Connect as a long-term growth partner.
• Attend industry events and represent WMC within the Independent Agency community.

Benefits

• At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
• Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
• Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level