Senior Paid Search Strategist

Sinclair Broadcast Group • Denver, CO

6d • $69,700 - $87,125 • Remote

About The Position

Digital Remedy is seeking a Sr. Paid Search Strategist to enhance client performance and growth through search campaigns on Google, Bing Ads, and YouTube. The role requires a proactive communicator, a solutions-oriented individual, and an expert in paid search advertising, comfortable in a fast-paced, team-oriented environment and staying current with industry trends. This is a remote position, but the candidate must be available to work during Mountain Standard Time (MST) business hours.

Requirements

• 4+ years hands-on experience with Google Ads, Bing Ads, and YouTube campaigns.
• 4+ years experience at a digital marketing agency.
• Google Certifications – Ads & YouTube/Video.
• Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Bing Ads).
• Subject matter expert in best practices, market trends, pulling competitive insights, cross-channel digital marketing touchpoints, and reacting to changes in the industry.
• Strong ad copy writing skills for clients across multiple industries.
• Ability to analyze and interpret data to optimize marketing ROI and performance.
• Highly skilled in Microsoft (Excel, Word, PowerPoint), ability to create pivot tables, create daily spend trackers, and analyze large sets of data.
• Excellent communication and presentation skills to audiences and clients of varying levels.
• Strong organizational and project management skills.
• Ability to work independently and as part of a team.
• A proactive, solutions-orientated professional.

Responsibilities

• Optimize towards account-specific KPIs and goals (conversions, CPCs, CTR, Conv Rate, etc.) to increase ROI for clients and partners.
• Continuously update and align paid search strategies with new and emerging best practices to improve quality and efficiency.
• Build paid search campaigns for clients across various industries, including campaign structure, ad copy, keyword selection, and other inputs.
• Communicate and recommend strategic plans to client teams to improve performance.
• Collaborate with paid search, account management, and other internal agency teams to drive innovation.
• Pull reports and provide campaign recommendations for internal managers.
• Assist the Paid Media Manager and Sr. Director of Paid Media with process documentation.
• Work directly with and foster relationships with vendor partners, including Google.

Benefits

• Discretionary annual bonus
• Participation in a retirement plan
• Life and disability insurance
• Health, dental and vision plans
• Flexible spending accounts
• 15 paid vacation days
• 2 paid personal days
• 9 paid holidays
• 40 hours of paid sick leave
• Parental leave
• Employee stock purchase plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed