Senior Paid Media Specialist

PayPal • New York, NY

1d • $98,000 - $140,250 • Hybrid

About The Position

As a Paid Media Senior Specialist within the PayPal Consumer Marketing organization, you will have a significant impact on PayPal’s ability to share our core mission and value propositions to consumers. Full-funnel marketers work to better understand our customers, identify where PayPal products can help solve their needs, and build marketing campaigns that share this message. Paid Media Senior Specialists come with sharp analytical skills, a passion for working in a highly collaborative and values-driven environment, and a track record of successfully planning, executing and reporting on effective marketing campaigns.

Requirements

• 3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Responsibilities

• Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
• Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
• Activate co-branding campaigns, product launches, and report results to leadership
• Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
• Write experiment briefs, testing plans, and coordinate end-to-end implementation
• Monitor experiments post-launch, identify insights, and optimize in-flight results
• Manage budget reporting, including agency costs and incentive payouts, for all campaigns

Benefits

• At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most.
• We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level