Senior Paid Media Specialist

PayPal•San Jose, CA

29d

About The Position

This person will be pivotal in helping build and optimize paid media campaigns across the funnel to achieve growth in both brand and performance objectives. This position requires a dynamic individual, capable of collaborating cross-functionally with analytics, brand, legal, martech, and media agency teams.

Requirements

3+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience.
A minimum of 5+ years of experience in digital marketing, with experience across the funnel
In-depth knowledge of paid media channels
Experience with managing and scaling traditional upper funnel paid media programs as well as performance marketing
Strong analytical and data-driven mindset to draw out actionable insights and make data-backed decisions
Proven ability to develop and implement effective paid media strategies aligned with core business objectives
Experience working with an agency team, both media and creative.
Strong track record of working with external vendors and internal partners, e.g. media and creative agencies.
3+ years experience in working cross-functionally with analytics/martech teams
Comfortable with communicating and pitching growth opportunities to segment and leadership teams
Excellent verbal, written, presentation, and interpersonal communications skills
Operate autonomously to deliver results and self-starter who naturally becomes a resourceful addition to the team and who knows when/how to escalate risks or blockers when necessary
Thrives in a fast-paced environment
High proficiency in Excel/Google Sheets, PowerPoint, and ad platforms
Excellence in stakeholder management, and the ability to juggle projects and business priorities across a variety of segments.
Experience constructing and successfully communicating business cases to explain new opportunities to stakeholders
Bachelor's Degree required

Nice To Haves

Understanding of the financial services, financial tech, and payments industry / ecosystem a plus
Naturally curious and dive-head-first learner, able to navigate the discomfort of learning new channels and technologies by relying on frameworks and simplicity
Strongly resonate and aim to manifest our company-wide leadership principles in all work and interactions: Work Customer Back, Win Together, and Put People First

Responsibilities

Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
Activate co-branding campaigns, product launches, and report results to leadership
Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
Write experiment briefs, testing plans, and coordinate end-to-end implementation
Monitor experiments post-launch, identify insights, and optimize in-flight results
Manage budget reporting, including agency costs and incentive payouts, for all campaigns
Effectively strategize, plan, execute, and report on priority US-based campaigns across the paid media marketing funnel
Collaborate closely with creative and media agency teams, as well as integrated and product marketing teams to ensure top quality and on-time creative delivery, ensuring creative is optimized for individual media platforms.
Drive executional excellence with every campaign, identifying opportunities for improvement to executional process and ways of working to drive efficiency
Leverage data-driven approach to analyze and drive campaign optimizations alongside Analytics, Business Intelligence, and Martech teams
Partner with privacy, risk, legal, and compliance to source and evaluate external opportunities for enhancing media program
Own paid media customer journey through landing page and app store testing to drive higher conversion rates for full funnel campaign efforts.
Champion changes to operational efficiencies, identifying cross-functional solutions to streamline media workflows
Guide publisher partner relationships with core channels partners on an ongoing basis (i.e. Google, Meta, etc.)
Drive media learning agendas at the channel and publisher level through the lens of audience, creative, format, and tactical testing
Partner closely with Analytics to continue to build and evolve paid media reporting story
Drive connectivity to always-on performance segment squads (acquisition and engagement) to ensure strategies are cohesive and aligned across paid and owned and help drive weekly performance readouts to leadership
Stays updated with the latest industry trends and identifies new opportunities to drive optimal campaign performance
Partners with Martech, Media Enablement, and Media Ops to drive solutions forward to strengthen paid media measurement and platform signals through business casing for leadership approval