Senior Paid Media Specialist - Flow Automotive Companies
About The Position
Flow Automotive Companies is seeking a results-driven Senior Paid Media Specialist to join our Digital Marketing team. This is a fully in-office position located at our corporate headquarters in Winston-Salem, NC. Candidates must be available to work on-site Monday through Friday from 9am to 5pm. This position is ideal for a data-driven marketer who thrives in a fast-paced environment and enjoys turning performance insights into measurable results. You'll develop, manage, and optimize paid advertising campaigns across multiple dealership brands and markets, helping drive lead generation, customer acquisition, and business growth.
Requirements
- Bachelor's degree in Marketing, Business, Analytics, Digital Media, or a related field.
- 2–3 years of experience managing Google Ads and Meta Ads campaigns.
- Lead generation-focused paid media experience required.
- Proficiency with Google Analytics 4 (GA4) and campaign reporting tools.
- Strong understanding of CPA, CPC, CTR, conversion rate, and ROAS metrics.
- Excellent analytical, organizational, and communication skills.
Nice To Haves
- Automotive dealer group or agency experience preferred.
Responsibilities
- Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and Microsoft Ads.
- Manage campaign targeting, bidding strategies, budget allocation, creative testing, and performance optimization.
- Monitor campaign performance, lead generation, and ROI metrics, making data-driven recommendations for improvement.
- Analyze results and prepare performance reports for marketing and dealership leadership.
- Collaborate with marketing, operations, and dealership teams to align campaigns with business objectives.
- Stay current on industry trends and test new advertising strategies, platforms, and ad formats.
- Other responsibilities may be assigned by the Director of Digital Marketing and/or the Senior VP of Marketing, as needed.
Benefits
- Medical, dental, and life insurance (including dependent coverage)
- Paid time off
- Paid volunteer time
- 401(k) Retirement Plan and Financial Wellness Program
- Thrive@Flow Wellness Program
- Employee pricing for automotive service and vehicle purchases
- Scholarship program for children of employees
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What This Job Offers
Job Type
Full-time
Career Level
Senior
