Senior Paid Media Specialist, Perforamnce Marketing

Thomson Reuters•Eagan, MN

1d•Hybrid

About The Position

We are seeking a data-driven Senior Paid Media Specialist, Performance Marketing to own strategy and hands-on execution across paid media channels including Google, Bing, ChatGPT ads and other performance marketing platforms to drive qualified leads and pipeline for our B2B solutions. You will lead full-funnel demand generation strategic recommendations, build and optimize audience segments to power search, display, and social campaigns, and measure impact via platforms, Adobe Analytics and Tableau reporting suites. This role balances strategic planning with day-to-day campaign management, budget pacing, experimentation, and clear reporting tied to pipeline and revenue goals. Make budget and channel recommendations for paid media investment to deliver against lead generation, QL, and pipeline targets across our B2B product portfolio. Own and report on paid media outcomes including optimization plans to close gaps between target and actual performance on CPL, MQL volume, and pipeline contribution. Lead paid media strategy and execution across Google Ads and Bing ad platforms (Search, PMax, Native, etc) Test new platforms including ChatGPT ads to capture mid-lower funnel demand Run structured testing across audiences, creatives, and landing pages; manage budgets to CPL/CPA targets and deliver weekly insights and recommendations. Collaborate with Demand Generation teams to ensure appropriate activation of upcoming product feature releases, support for new target markets and more

Requirements

3–5 years of hands-on B2B paid media experience with direct platform ownership and a focus on lead generation
Demonstrated success driving pipeline outcomes (MQL volume, CPL efficiency, opportunity creation, ROAS on pipeline)
Strong history of cross-functional partnership with marketing, sales, and web/ops teams
Google Ads certification required
Core Channel Expertise Google Ads and Bing Ads: query mining, negative keyword management, bid strategies, ad copy and landing page testing and optimization
Bidding strategy familiarity and testing including target CPL, CPA, and maximize conversion-based bidding
Optimization and Experimentation Structured testing: audiences, creatives, offers, and landing pages; incrementality and lift measurement where applicable
Budget management and pacing; spend allocation by channel, campaign, and funnel stage to pipeline targets
Technical & Analytics Skills Advanced Excel/Google Sheets
Experience with web analytics platforms (Google Analytics, Adobe Analytics, or equivalent)
Collaboration and Communication Clear, executive-ready reporting and pipeline attribution storytelling
Cross-functional partnering with Digital Experience, Website Testing, Demand Generation and Product Marketing teams

Nice To Haves

Experience working within or alongside ABM programs preferred
Bachelor's degree in Marketing, Business, or related field
LinkedIn Marketing Solutions certification a plus

Responsibilities

Own strategy and hands-on execution across paid media channels including Google, Bing, ChatGPT ads and other performance marketing platforms to drive qualified leads and pipeline for our B2B solutions.
Lead full-funnel demand generation strategic recommendations
Build and optimize audience segments to power search, display, and social campaigns
Measure impact via platforms, Adobe Analytics and Tableau reporting suites
Make budget and channel recommendations for paid media investment to deliver against lead generation, QL, and pipeline targets across our B2B product portfolio.
Own and report on paid media outcomes including optimization plans to close gaps between target and actual performance on CPL, MQL volume, and pipeline contribution.
Lead paid media strategy and execution across Google Ads and Bing ad platforms (Search, PMax, Native, etc)
Test new platforms including ChatGPT ads to capture mid-lower funnel demand
Run structured testing across audiences, creatives, and landing pages
Manage budgets to CPL/CPA targets and deliver weekly insights and recommendations.
Collaborate with Demand Generation teams to ensure appropriate activation of upcoming product feature releases, support for new target markets and more

Benefits

Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match
market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave
optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan