Senior Paid Media Manager
About The Position
The Senior Paid Media Manager is a strategic leader who helps SRW | CA client brands in the better-for-you CPG world drive engagement and sales through social, digital and retail media channels. They’re experts in understanding the ins and outs of paid media and translating data into big picture thinking. The Senior Paid Media Manager finds great joy in the words, “optimization” and “insights.” Spotting trends and helping our clients and creative teams capitalize on them comes second nature. They understand the work is better when bolstered by a strong strategy and creative team to propel campaigns to success. They know success is nothing if it’s not properly communicated with reporting. Above all - they can easily translate actual data into words and make our clients understand their paid media plans. At C.A. we’re not looking for perfection, just people that want to commit to us and grow their careers long-term. We are on a mission to build better brands that inspire healthier lifestyles for consumers and their families. If you’re looking for a sign to apply, here it is!
Requirements
- Experience working with CPG brands is mandatory
- Must have experience managing budgets and campaigns across social advertising platforms, display and search tactics, and retail media; OR, demonstrate expertise in at least one of the areas listed
- Ability to juggle many client projects simultaneously with little oversight
- Strong attention to detail and organization skills, paired with clear verbal and written communication
- Knowledge and passion for all things digital/social
- Social Media black belt - expert user of organic social media platforms including Facebook, Instagram, TikTok, Pinterest, and the up-and-comers
- Google black belt - continually developing expertise in Google Analytics, Google AdWords, Google Tag Manager, and SEO
- Certifications in Google Analytics, Google AdWords, Social Media Platforms, Email marketing, and SEO are a plus
- Experience working in or ability to learn retail media platforms
- Comprehensive understanding of digital technology and terminology
- An understanding of business & financial fundamentals, connecting the dots between sales goals, data, and marketing initiatives
Nice To Haves
- Experience with SEO in addition to social/digital; retail media expertise is highly desired
- Hybrid planning and buying experience in previous roles
- Ability to identify new strategies and business opportunities within existing client accounts
- Proven experience working on new business to contribute to client proposals and presentations
Responsibilities
- Provide thought leadership, strategic development, and deployment of campaigns across social, digital and retail media channels
- Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, budget management, and ad trafficking (including compiling creative assets and copy; managing handoff to media buyers and vendors)
- Collaborate with creative and strategy teams to optimize creative, messaging, and audiences across campaigns and platforms
- Implement and manage strategy, delivery, and optimization of paid campaigns including: Social: Meta/ Facebook, Instagram, TikTok, Pinterest Search and display tactics to drive results Retail Media: Instacart, Amazon, Whole Foods, Wal-Mart Connect, Roundel, Ibotta, Kroger and more
- Lead monthly client reporting calls and internal staff meetings as necessary
- Communicate campaign performance, insights, and recommendations to cross-functional teams (Client Services, Strategy, Creative) and clients
- Keep up-to-date reporting dashboards and input key insights regularly
- Analyze KPIs and provide recommendations for account improvement across channels
- Perform paid media channel audits, make recommendations for improvements, and stay up to date on best practices
- Seek to spot trends and help our clients and creative teams capitalize on them
- Make recommendations to improve clients’ site sales, including site improvements, email strategies, etc.
- Share daily strategic recommendations on social platforms, partners, and updates based on the competitive landscape, platform updates, etc.
- Demonstrate a sense of urgency, responsibility and accountability for moving the agency and clients’ businesses forward; see the big picture
Benefits
- 16 days of PTO
- 11 paid company holidays per year
- 2 paid volunteer days per year
- 3 months fully paid parental leave (regardless of gender)
- Medical, dental, and vision
- Paid company life insurance
- 401k with company match
- Summer hours (half day Fridays from Memorial Day thru Labor Day)
- Work from home flexibility
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
