Senior Manager- Paid Media
About The Position
The Senior Manager, Paid Media will support the Director of Media in executing and optimizing media strategies across a diverse ecosystem including linear TV, CTV, OTT, audio, digital out-of-home, Meta, TikTok, LinkedIn, paid search, and affiliate marketing. This role partner to deliver campaign strategy, campaign implementation, performance tracking, and cross-functional coordination to ensure media plans are executed efficiently and effectively. The ideal candidate will bring a blend of analytical rigor and creative insight, with a strong grasp of media platforms and performance metrics. This candidate will have a deep understanding of marketing platforms, measurement & experimentation methodologies, and media enabling data flow ecology. Assist in the execution of full-funnel media strategies aligned with brand growth, lead generation, and enrollment goals. Manage day-to-day operations of media campaigns, including budgeting, pacing, and performance monitoring. Collaborate with analytics and agency teams to implement measurement frameworks (MMM, Salesforce, Incremenatlity) and optimize channel performance. Support test-and-learn initiatives by coordinating creative and media experiments and reporting on outcomes. Partner with creative and web teams to ensure alignment between media placements and messaging. Maintain documentation and reporting dashboards to track campaign KPIs and budget pacing. Coordinate with internal stakeholders across marketing, enrollment, and analytics to ensure campaign alignment. Serve as a point of contact for agency partners on campaign execution and reporting. Assist in preparing presentations and performance summaries for leadership and cross-functional teams. Contribute to the development of media briefs and creative asset planning. Foster strong internal partnerships across marketing, enrollment, and analytics teams to ensure cohesive planning and execution Create and review monthly and annual budgets. Completes other duties as assigned.
Requirements
- Bachelor's Degree preferably in marketing a related field.
- Eight (8) years at an agency or brand directly responsible for the execution of paid media.
- Experience running both brand and performance media with the knowledge to connect media performance through the funnel to drive efficiency and growth.
- Strong analytical skills with experiecne in campagin performance reporting and optimization.
- Familiarity with MMM, incrementality, and brand measurement to optimize media.
- Ability to manage multiple priorities in a fast-paced regulated environment.
- Strong communication and collaboration skills across cross-functional teams.
- Excellent project management and organizational skills.
- Proficiency in media platforms such SA360, DV360, Meta Ads Manager, DSP's and analytic tools.
Nice To Haves
- Master's Degree MBA Preferred
Responsibilities
- Assist in the execution of full-funnel media strategies aligned with brand growth, lead generation, and enrollment goals.
- Manage day-to-day operations of media campaigns, including budgeting, pacing, and performance monitoring.
- Collaborate with analytics and agency teams to implement measurement frameworks (MMM, Salesforce, Incremenatlity) and optimize channel performance.
- Support test-and-learn initiatives by coordinating creative and media experiments and reporting on outcomes.
- Partner with creative and web teams to ensure alignment between media placements and messaging.
- Maintain documentation and reporting dashboards to track campaign KPIs and budget pacing.
- Coordinate with internal stakeholders across marketing, enrollment, and analytics to ensure campaign alignment.
- Serve as a point of contact for agency partners on campaign execution and reporting.
- Assist in preparing presentations and performance summaries for leadership and cross-functional teams.
- Contribute to the development of media briefs and creative asset planning.
- Foster strong internal partnerships across marketing, enrollment, and analytics teams to ensure cohesive planning and execution Create and review monthly and annual budgets.
- Completes other duties as assigned.
Benefits
- Health, dental, vision, life and disability insurance
- 401k Retirement Program + 6% employer match
- Participation in Adtalem’s Flexible Time Off (FTO) Policy
- 12 Paid Holidays
- You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Number of Employees
5,001-10,000 employees
