Senior Manager- Paid Media
About The Position
The Senior Manager, Paid Media will support the Director of Media in executing and optimizing media strategies across a diverse ecosystem including linear TV, CTV, OTT, audio, digital out-of-home, Meta, TikTok, LinkedIn, paid search, and affiliate marketing. This role partner to deliver campaign strategy, campaign implementation, performance tracking, and cross-functional coordination to ensure media plans are executed efficiently and effectively. The ideal candidate will bring a blend of analytical rigor and creative insight, with a strong grasp of media platforms and performance metrics. This candidate will have a deep understanding of marketing platforms, measurement & experimentation methodologies, and media enabling data flow ecology.
Requirements
- Bachelor's Degree preferably in marketing a related field.
- Eight (8) years at an agency or brand directly responsible for the execution of paid media.
- Experience running both brand and performance media with the knowledge to connect media performance through the funnel to drive efficiency and growth.
- Strong analytical skills with experiecne in campagin performance reporting and optimization.
- Familiarity with MMM, incrementality, and brand measurement to optimize media.
- Ability to manage multiple priorities in a fast-paced regulated environment.
- Strong communication and collaboration skills across cross-functional teams.
- Excellent project management and organizational skills.
- Proficiency in media platforms such SA360, DV360, Meta Ads Manager, DSP's and analytic tools.
Nice To Haves
- Master's Degree MBA Preferred
Responsibilities
- Assist in the execution of full-funnel media strategies aligned with brand growth, lead generation, and enrollment goals.
- Manage day-to-day operations of media campaigns, including budgeting, pacing, and performance monitoring.
- Collaborate with analytics and agency teams to implement measurement frameworks (MMM, Salesforce, Incremenatlity) and optimize channel performance.
- Support test-and-learn initiatives by coordinating creative and media experiments and reporting on outcomes.
- Partner with creative and web teams to ensure alignment between media placements and messaging.
- Maintain documentation and reporting dashboards to track campaign KPIs and budget pacing.
- Coordinate with internal stakeholders across marketing, enrollment, and analytics to ensure campaign alignment.
- Serve as a point of contact for agency partners on campaign execution and reporting.
- Assist in preparing presentations and performance summaries for leadership and cross-functional teams.
- Contribute to the development of media briefs and creative asset planning.
- Foster strong internal partnerships across marketing, enrollment, and analytics teams to ensure cohesive planning and execution
- Create and review monthly and annual budgets.
- Completes other duties as assigned.
Benefits
- Health, dental, vision, life and disability insurance
- 401k Retirement Program + 6% employer match
- Participation in Adtalem’s Flexible Time Off (FTO) Policy
- 12 Paid Holidays
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
