Senior Paid Media Manager (Richmond, VA)

Workshop Digital • Charlottesville, VA

2d • $80,000 - $87,000 • Hybrid

About The Position

The Senior Paid Media Manager continues to develop their skills with some support from the Director of Paid Media as they take on medium & large-sized clients. They continue to:
Develop strategies and tactics that support client goals and drive strong paid digital marketing performance
Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth
Troubleshoot minor to complicated client issues
Implement and test new capabilities to enable client growth
In addition, a Senior Paid Media Manager may be asked to train new hires on basic concepts and lead internal account teams.

Requirements

• Meets expectations of a Paid Media Analyst and has demonstrated the ability to work with minimal support
• Demonstrated ability with medium-complexity clients with respect to:
• Building strong relationships
• Prioritizing workload with some support
• Creating insightful, actionable, and accurate insights for client strategies and reports with some support
• Presenting data and insights in a way that is logical, clear, and actionable, with some support
• Creating effective meeting agendas and leading client meetings with some support
• Delivering basic training
• Logging assigned client hours worked
• Meeting deadlines
• Proven track record of managing a full client workload consisting of medium-complexity clients and high-complexity clients
• Courteous written, verbal, and visual communication skills
• Strong analytical capabilities, but may need support for advanced analysis and insights
• Occasionally provides basic training to other team members
• Proactively expand basic knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.
• Understands and supports leadership vision/decisions
• May identify and/or support the implementation of initiatives that push the team forward
• Intermediate-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets

Responsibilities

• Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Strategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Meta Ads, LinkedIn Ads, Programmatic, and other paid digital marketing channels
• Actively manage and seek ways to improve account performance
• Generate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats.
• Enhance client relationships through a comprehensive understanding of their strategic growth objectives, ensuring long-term client retention
• Create a test hypothesis and implement landing page optimization tests to improve conversion rates
• Lead junior analysts on joint accounts
• Help create and execute educational initiatives for the paid media team, such as developing internal resources and training sessions
• Provide support for client services deliverables during the sales process for upsells and new business
• Develop strong relationships with clients and identify senior stakeholders
• Attend and participate in all meetings and calls with clients
• Communicate effectively with various audiences, with support for some clients
• Create and present insightful, meaningful, accurate reports and analyses with minimal support
• Execute the Workshop Digital client flag process and proactively identify resolutions
• Go the extra mile for assigned clients within the scope of the SOW
• Proactively seek and gracefully accept feedback
• Tactfully share feedback with colleagues
• Immediately inform the Director of Paid Media of any concerns or issues from clients when appropriate
• Inform the Director of Paid Media of any updates, concerns, or potential points of interest from within the digital marketing community
• May participate in the interview process
• Support special projects
• Identify new opportunities for clients to meet their business goals
• Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support
• Manage beta tests of new services for the client set
• Elevate client requests for SOW changes with some support
• Provide feedback on training content
• Develop basic training content with QA
• Occasionally, conduct basic team trainings to help develop team expertise
• Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
• Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
• Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, and other paid digital marketing channels with minimal support
• Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support
• Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support
• Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support
• Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support
• Meet and exceed client expectations and set KPIs with minimal support
• Set up and review Google Analytics (and any other third-party tracking software) with minimal support
• Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts, and present these to clients with minimal support
• Conduct ongoing tests that drive towards growth and achieving client goals with minimal support
• Temporarily take on extra client hours to support the team during times of limited bandwidth

Benefits

• Competitive salaries
• 25 days PTO, 5 days STO, 12 Holidays
• Hybrid workspace for Richmonders (only Mondays are required)
• 3 months fully paid Parental Leave
• 8 hours of paid volunteer time per quarter
• 401k with 3% non-elective contributions
• A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
• Life insurance, short-term, and long-term disability
• Profit sharing
• 2x a year company-wide meetup in Richmond, VA
• Committee Membership (Community, Culture, Health & Wellness)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed