Senior Manager, Paid Media
About The Position
At Gabb, we're on a mission to bring back the magic of childhood. Think outdoor adventures and real connections! We create safe tech that lets kids be kids, even in a digital world. Why? Because families deserve to stay connected without sacrificing safety. Our team is full of optimistic folks who love a good challenge (and having fun!). Join us as we champion a fearless approach to safe tech and help build a brighter future for families everywhere. ⨠We are seeking a Senior Manager of Paid Media to lead our customer acquisition efforts across Google, Microsoft, and major retail marketplaces (Amazon, Walmart, Target) to help more families find Gabb and options for safer phones for their kids. This is a high-impact leadership role that requires a rare blend of high-level strategic thinking and deep-seated technical expertise. You are someone who knows their programs but is not phased launching new-to-you channels. You thrive on a collaborative Growth team where silos donât existâwe win and lose as a team. You are someone who doesn't wait for instructions; you proactively identify opportunities, continually test, and dive into attribution and incrementality data to follow whatâs working.
Requirements
- 5â7 years of experience in Paid Media, with a heavy focus on Google Search/Shopping.
- Expert-level spreadsheet skills (you find clarity in data). Experience manipulating data, forecasting, and reporting.
- Strong analytical skills; you live in the data and can translate complex metrics into actionable insights.
- Proven experience managing 7-figure annual budgets.
- Technical understanding of attribution and incrementality models to know how to take action to maximize performance from your channels.
- A proactive "self-starter" mentalityâyou identify problems and solve them before they are assigned.
- Deeply mission-aligned: You believe that kids deserve phones designed for them, and helping parents make managing their kids tech a little easier.
Responsibilities
- Search & Shopping Execution: Own the high level strategy down to day-to-day implementation for Google Ads and Microsoft Ads (Paid Search, Shopping, PMax).
- Marketplace Growth: Manage and optimize advertising on Amazon, Walmart, and Target to drive efficient sales.
- Strong analytical skills; you live in the data and spreadsheets and can translate complex metrics into actionable insights.
- Optimizing & Testing: Maintain high-level expertise in spreadsheets to analyze performance, identify opportunities for improvement, and plan further testing to continually improve channels.
- Attribution & Incrementality: Utilize attribution and incrementality data to understand the true impact of paid spend and optimize the marketing mix accordingly.
- Strategic mindset with the ability to "zoom out" to business goals and "zoom in" to platform mechanics.
- Collaborative Growth: Work frequently with the broader growth and marketing teams to align on promotions, creative assets, and shared goals.
Benefits
- Mission driven to protect kids and make a difference in the world
- Work-life balance with unlimited PTO, flexible/hybrid schedules, and more
- Generously covered insurance premiums (up to 100% based on tenure)
- Stock options and 401(k) plan with employer match
- Fast-paced startup environment with room for career growth
- Energetic and collaborative company culture (plus the coolest coworkers around)
- Pet insurance to keep your furry friend happy and healthy
- Get paid to give your time to the community
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
