Senior Paid Media Channel Manager (Enterprise Marketing)

Linda Werner & Associates

3d•Remote

About The Position

The Senior Paid Media Channel Manager leads the strategy, execution, optimization, and performance of enterprise paid media across paid social, paid search, and programmatic advertising. This highly visible role owns paid media channel roadmaps, oversees campaign measurement and technical integrations, manages agency partnerships, and drives results across multiple business lines. The role supports an enterprise technology marketing organization focused on AI-powered business solutions and offers an opportunity to shape paid media operations and strategy.

Requirements

At least 8 years of paid media experience with direct ownership of channel strategy, roadmaps, and performance.
Extensive experience managing paid social advertising at scale, with working knowledge of paid search and programmatic advertising.
Strong technical expertise in campaign trafficking, conversion tracking, pixels, conversion APIs, UTM parameters, audience onboarding, and campaign quality assurance.
Experience managing paid media calendars, competing priorities, budgets, and resources across multiple stakeholders.
Demonstrated success developing and executing structured testing and optimization strategies.
Hands-on experience collaborating with marketing technology and marketing operations teams on system integrations, marketing data flows, and campaign measurement.
Experience overseeing external advertising agencies or vendors, including deliverables and performance expectations.
Strong analytical skills and ability to interpret performance data and communicate actionable insights to leadership.
Excellent organizational, project management, and written communication skills.
Ability to work independently in a dynamic, fast-paced environment with evolving priorities.

Nice To Haves

Experience in enterprise B2B technology marketing, particularly AI, SaaS, cloud computing, or technology platforms.
Experience managing paid media portfolios across multiple products, business units, or regions.
Strong understanding of integrated marketing strategies connecting paid media, organic social, website performance, and search.
Familiarity with marketing automation platforms, CRM systems, and lead-to-pipeline attribution.
Experience establishing audience governance frameworks, tracking standards, or campaign taxonomy.
Experience supporting account-based marketing (ABM) campaigns and account-level targeting.
Experience managing advertising budgets across multiple regions or currencies.
Background working within large, complex technology organizations or rapidly evolving marketing teams.

Responsibilities

Own paid media channel roadmaps and quarterly optimization strategies across paid social, paid search, and programmatic advertising.
Identify performance gaps, prioritize optimization opportunities, and implement improvements to drive measurable results.
Translate business objectives into channel performance targets, KPIs, and execution guidelines.
Establish testing strategies for new channels, ad formats, audience approaches, and measurement capabilities.
Oversee paid media investment across multiple products, campaigns, and business priorities.
Manage campaign budgets, spending, pacing, and performance reporting.
Develop and maintain a centralized paid media calendar covering campaigns, launches, and regional initiatives.
Coordinate campaign timelines, resource allocation, and prioritization across concurrent workstreams.
Oversee campaign trafficking, tracking implementation, conversion APIs, pixels, UTM governance, and naming conventions.
Establish campaign quality assurance standards for accurate tracking, targeting, and measurement.
Manage audience segmentation, activation, governance, and ongoing optimization.
Partner with marketing technology and operations teams on advertising platform integrations, CRM connectivity, and marketing data flows.
Identify and resolve technical or measurement challenges affecting campaign performance.
Design and execute structured testing roadmaps with defined success criteria.
Analyze campaign effectiveness, audience performance, bidding strategies, creative performance, and conversion optimization.
Provide actionable performance reporting on campaign efficiency, budget pacing, lead generation, and pipeline contribution.
Translate performance data into strategic recommendations for marketing leadership and cross-functional stakeholders.
Develop best practices, benchmarks, and playbooks to improve campaign effectiveness.
Partner with integrated marketing, product marketing, marketing operations, analytics, web, SEO/SEM, and organic social teams.
Align paid media initiatives with broader marketing strategies and business objectives.
Oversee agency and vendor execution, including campaign briefs, timelines, deliverables, quality standards, and service expectations.
Support account-based marketing (ABM) initiatives, including account list activation and targeted media campaigns.
Coordinate regional campaigns while maintaining consistent brand standards and measurement practices.