Senior Paid Growth Manager

Keepsafe•San Francisco, CA

38d•Remote

About The Position

Keepsafe is seeking a hands-on paid growth leader to take ownership and scale their performance marketing efforts across mobile acquisition channels. This role will be responsible for paid strategy across various platforms including Apple Search Ads, Google Search, Display, DSPs, Meta, and other high-volume networks. The company has a solid monetization base but aims to broaden its paid channel mix. The ideal candidate will be adept at exploring new networks, creating scalable channel playbooks, enhancing creative performance, and establishing the necessary reporting infrastructure for significant spend increases. This position requires deep mobile experience, a proven track record of managing substantial paid media budgets, a strong understanding of revenue and LTV reporting, and the ability to balance strategic planning with hands-on execution. A key aspect of this role involves actively leveraging AI tools, agents, and automated workflows to accelerate progress in reporting, research, creative development, testing, and optimization, demonstrating a commitment to adapting to the evolving landscape of performance marketing.

Requirements

5+ years of hands-on performance marketing experience in consumer mobile apps with subscriptions
Proven success managing multi-million-dollar paid media budgets across Meta, Google, Apple Search Ads, DSPs, and/or other mobile acquisition networks.
Strong understanding of mobile attribution, SKAN, MMPs, event tracking, cohort reporting, subscription revenue, LTV modeling, ROAS, payback, and incrementality.
Deep knowledge of campaign setup, budget allocation, bid strategy, audience testing, creative testing, and channel optimization.
Strong creative instincts and experience producing, acquiring, briefing, testing, and iterating paid creative across static, video, UGC, and app-store-oriented assets.
Highly analytical and comfortable building or shaping dashboards, reporting workflows, and decision systems.
Fluent with AI tools and automation, with examples of using them to improve marketing execution, reporting, creative development, or workflow speed.
Startup operating style: high ownership, fast learning, strong judgment, and comfort turning ambiguous goals into concrete tests.
Strong cross-functional communication skills and the ability to explain performance tradeoffs clearly.

Responsibilities

Own paid growth strategy and execution across Social (Meta, TikTok, Snap, etc), ASA, Google Search, Display, DSPs, and other scalable acquisition channels.
Build, test, optimize, and scale paid campaigns with clear CAC, ROAS, LTV, payback, and retention targets.
Establish revenue reporting and measurement systems that connect spend to subscription revenue, cohort performance, LTV, and incrementality.
Develop repeatable testing frameworks for audiences, bids, budgets, landing/store experiences, creative concepts, and channel expansion.
Lead performance creative strategy across paid channels, including concept development, sourcing, briefing, testing, iteration, and optimization.
Use AI tools and agents to increase testing velocity, reporting quality, and operational leverage.
Identify adjacent growth opportunities across ASO, geo expansion, lifecycle, landing pages, and funnel optimization when they support paid growth.
Build a clear operating rhythm for paid growth: weekly performance reviews, experiment roadmaps, creative learnings, budget pacing, and channel forecasts.