Senior Paid Digital Media Manager

321 the Agency•Orlando, FL

23d•$80,000 - $95,000

About The Position

As a Senior Paid Digital Media Manager at 321, you will lead the strategic development and hands-on execution of paid digital media campaigns across a diverse portfolio of clients, with specialized focus on insurance and business services industries including roofing, legal services, real estate, healthcare, and home services. This role requires deep expertise in marketing dynamics including lead generation optimization, funnel conversion, seasonal campaign management (Annual Enrollment Periods, weather-related awareness campaigns), life and geographical event targeting, and navigating the extended consideration cycles typical of purchase decisions. You understand how to drive cost-effective acquisition while managing complex attribution models across multi-touch customer journeys, all streamlined through AI innovation and automations. You will advance full-funnel media strategy and execution—from awareness and consideration through retention—while integrating paid media with CRM automation and customer lifecycles. This role combines strategic knowledge with technical execution expertise, requiring proficiency across paid search, paid social, programmatic display, CTV, and deep understanding of how paid media fuels and integrates with marketing automation platforms. As a senior member of the Digital team, you will pioneer innovative approaches to performance marketing in regulated industries, and serve as a strategic partner to clients seeking measurable business growth through data-driven digital advertising.

Requirements

Deep expertise in marketing dynamics including lead generation optimization, funnel conversion, seasonal campaign management, life and geographical event targeting, and navigating extended consideration cycles
Proficiency across paid search, paid social, programmatic display, CTV
Deep understanding of how paid media fuels and integrates with marketing automation platforms
Proficiency in Google Ads (Search, Display, Performance Max, YouTube, Local Services Ads)
Proficiency in Meta (Facebook, Instagram, Messenger)
Proficiency in LinkedIn (Sponsored Content, Message Ads, Lead Gen Forms)
Proficiency in Programmatic Display (Audience targeting, retargeting, contextual advertising)
Proficiency in CTV/OTT advertising
Experience with emerging platforms like TikTok, Pinterest, Reddit
Experience building sophisticated audience targeting strategies using 1st party data, 3rd party data, lookalike audiences, and custom segmentation
Experience developing and managing landing page strategies, conversion funnels, and form optimization
Experience implementing comprehensive tracking architecture including conversion tracking, Google Analytics 4, Google Tag Manager, UTM parameters, multi-touch attribution modeling, CRM integration, call tracking, and offline conversion measurement
Experience creating A/B testing frameworks
Experience managing campaign budgets, pacing, and bid strategies
Experience collaborating with creative teams
Experience designing integrated marketing strategies that connect paid media with CRM automation, email marketing, and customer lifecycle programs
Experience developing audience segmentation strategies that align paid media targeting with CRM workflows
Experience creating remarketing strategies based on CRM data and customer lifecycle stages
Experience building custom audiences from CRM data
Experience with marketing automation platforms (HubSpot, High Level, Salesforce Marketing Cloud)
Experience developing attribution models that account for multi-touch interactions
Experience overseeing the development of reports and dashboards
Experience generating comprehensive performance reports with client-specific metrics
Experience leveraging data visualization tools
Experience continually testing and optimizing campaigns, platforms, channels, audiences, and creative
Experience turning trends and data into compelling insights, strategies, and plans
Experience conducting deep-dive analyses
Experience presenting performance insights and strategic recommendations
Experience monitoring competitive activity, industry benchmarks, and category best practices
Experience assisting in the production of paid digital proposals, pitches, RFPs, and media plans
Experience ensuring client marketing objectives are supported with data-driven strategies
Experience interfacing with Client Success teams, project leads, and leadership
Experience ensuring media campaigns are executed on-time, on-budget, and on-goal
Experience liaising with clients as a subject matter expert
Experience assisting in client presentations
Experience participating in strategic planning sessions and quarterly business reviews
Experience identifying growth opportunities within existing accounts
Self-starter and quick learner
Passion for delivering exceptional work on time and within scope
Experience discovering and testing new platforms, channels, tools, and emerging technologies
Experience pioneering AI-powered media optimization tools, automation platforms, and bidding algorithms
Ability to stay current on privacy changes, platform updates, and digital advertising trends
Ability to share knowledge and best practices across the agency

Nice To Haves

Specialized focus on insurance and business services industries including roofing, legal services, real estate, healthcare, and home services.

Responsibilities

Lead the development and execution of comprehensive paid digital media strategies for clients across Google Ads, Meta, LinkedIn, YouTube, programmatic display, and emerging platforms
Design full-funnel media strategies that align with customer journeys
Create media strategies for business services clients (roofing, legal, real estate, healthcare, home services) that drive lead generation, customer acquisition, and business growth
Establish performance benchmarks, KPIs, and success metrics tailored to client-specific KPIs and business services objectives
Assume responsibility for the paid digital philosophy and standard of campaign execution
Stay current on platform updates, algorithm changes, privacy regulations (iOS updates, cookie deprecation), and advertising best practices, including in regulated industries
Develop thought leadership around omni-channel, consumer-centric performance marketing
Execute hands-on campaign setup, optimization, and management across all major paid digital platforms: Google Ads (Search, Display, Performance Max, YouTube, Local Services Ads), Meta (Facebook, Instagram, Messenger), LinkedIn (Sponsored Content, Message Ads, Lead Gen Forms), Programmatic Display, CTV/OTT, and emerging platforms (TikTok, Pinterest, Reddit)
Build sophisticated audience targeting strategies using 1st party data, 3rd party data, lookalike audiences, custom audience segmentation, and geo/demographic/behavioral targeting
Develop and manage landing page strategies, conversion funnels, and form optimization
Implement comprehensive tracking architecture including conversion tracking, Google Analytics 4, Google Tag Manager, UTM parameters, multi-touch attribution modeling, CRM integration, call tracking, and offline conversion measurement
Create A/B testing frameworks for ad creative, audience segments, bidding strategies, and landing page elements
Manage campaign budgets, pacing, and bid strategies to achieve target KPIs while maximizing efficiency
Collaborate with Creative team on ad creative development, providing strategic direction
Design integrated marketing strategies that connect paid media with CRM automation, email marketing, and customer lifecycle programs
Develop audience segmentation strategies that align paid media targeting with CRM workflows (abandonment retargeting, renewal campaigns, cross-sell/upsell, win-back, referral amplification)
Create remarketing strategies across paid channels based on CRM data and customer lifecycle stages
Build custom audiences from CRM data for improved targeting and suppression strategies
Collaborate with CRM specialists to ensure seamless data flow between platforms and optimize customer journeys
Develop attribution models that account for multi-touch interactions across paid media and CRM touchpoints
Understand marketing automation platforms (HubSpot, High Level, Salesforce Marketing Cloud) and user journey mapping
Oversee the development of robust, dynamic, and highly visual reports and dashboards
Generate comprehensive performance reports with client-specific metrics
Leverage data visualization tools to assist with data storytelling and optimization efforts
Continually test and optimize campaigns, platforms, channels, audiences, and creative
Turn trends and data into compelling insights, strategies, and plans
Conduct deep-dive analyses to understand campaign performance drivers and identify optimization opportunities
Present performance insights and strategic recommendations to clients and internal teams
Monitor competitive activity, industry benchmarks, and category best practices
Assist in the production of paid digital proposals, pitches, RFPs, and media plans
Ensure client marketing objectives and initiatives are supported with data-driven paid digital strategies
Interface with Client Success teams, project leads, and leadership to ensure media plans are executed per approved strategies
Ensure the development, execution, tracking, and reporting of media campaigns is on-time, on-budget, and on-goal
Liaise with clients on paid digital matters, serving as the subject matter expert
Assist in client presentations on media strategy, campaign performance, and optimization recommendations
Participate in strategic planning sessions and quarterly business reviews
Identify growth opportunities within existing accounts
Be a self-starter and quick learner with a passion for delivering exceptional work
Discover and test new platforms, channels, tools, and emerging technologies
Pioneer AI-powered media optimization tools, automation platforms, and bidding algorithms
Stay current on privacy changes, platform updates, and digital advertising trends
Share knowledge and best practices across the agency