Senior Operations Marketing Specialist

Renesas Electronics • La Jolla, CA

1d • Hybrid

About The Position

This role is for a Senior Marketing Operations Specialist who will be responsible for creating and optimizing marketing workflows, including email programs and lead nurturing campaigns. A key aspect of the role involves managing the Marketing Technology stack, which includes tools like Salesforce, Marketo, Bizible, and Qualified, ensuring their proper integration and troubleshooting any issues. The specialist will also track and measure marketing campaign performance, using data to identify effective strategies and recommend improvements. Collaboration and effective communication with cross-functional teams such as marketing, sales, and sales operations are essential to ensure successful marketing campaigns and to understand team needs for enhanced effectiveness. The position is based five days a week in the La Jolla, CA office, with a hybrid model allowing for two days of remote work.

Requirements

• 3+ years of Marketo experience
• Salesforce experience
• Time management & Organizational Skills
• Proficiency with Program Management tools (JIRA)
• Proficiency with Microsoft Office & GSuite

Responsibilities

• Creating and optimizing marketing workflows, including email programs and lead nurturing campaigns
• Leading A/B testing within campaigns and other optimizations, with expertise in email programs and audience segmentation
• Assisting in managing the Marketing Technology stack, including tools like Salesforce, Marketo, Bizible, and Qualified
• Ensuring marketing technology tools are integrated and working properly, and troubleshooting any problems that arise
• Providing insight on the performance of marketing campaigns
• Using data to identify what's working and what's not, and making recommendations for improvement
• Collaborating and communicating effectively with marketing, sales, sales operations, and other cross-functional teams
• Understanding the needs of each team and finding ways to make marketing campaigns more effective

Benefits

• Flexible and inclusive work environment
• Remote work option (two days a week)
• Employee Resource Groups

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees