Senior Operations Marketing Specialist

Renesas Electronics • San Diego, CA

9h • Onsite

About The Position

This Senior Operations Marketing Specialist role is based five (5) days a week in the La Jolla, CA office. The specialist will be responsible for creating and optimizing marketing workflows, including email programs and lead nurturing campaigns, with a focus on A/B testing and other optimizations. They will also manage the Marketing Technology stack, ensuring tools like Salesforce, Marketo, Bizible, and Qualified are integrated and functioning correctly, and troubleshoot any issues. A key aspect of the role involves tracking and measuring marketing campaign performance, using data to identify effective strategies and recommend improvements. Collaboration with cross-functional teams such as marketing, sales, and sales operations is essential to ensure successful campaigns and align with team needs. Renesas is an embedded semiconductor solution provider with over 22,000 professionals globally, focused on making lives easier through scalable semiconductor solutions for various industries including automotive, industrial, infrastructure, and IoT. The company emphasizes innovation, sustainability, and a people-first culture, offering opportunities for career advancement and impact. While Renesas generally operates on a hybrid model allowing remote work two days a week, this specific role does not offer remote work.

Requirements

• 3+ years of Marketo experience
• Salesforce experience
• Time management & Organizational Skills
• Program Management tools (JIRA)
• Proficiency with Microsoft Office & GSuite

Responsibilities

• Creating and optimizing marketing workflows: Be responsible for execution and maintenance of everything from creating email programs to setting up lead nurturing campaigns. Expertise in email programs and audience segmentation is a must in order to lead A/B testing within campaigns, and other optimizations.
• Managing marketing technology: Assist in managing the Marketing Technology stack, which includes tools like Salesforce, Marketo, Bizible, Qualified, and others. Ensure that these tools are integrated and working properly, and they help to troubleshoot any problems that arise.
• Tracking and measuring marketing metrics: Provide insight on performance of marketing campaigns. Use data to identify what's working and what's not, and make recommendations for improvement.
• Collaborating with cross-functional teams: Work closely and communicate effectively with marketing, sales, sales operations, and many, many others, to ensure that marketing campaigns are successful. Work to understand the needs of each team and to find ways to make marketing campaigns more effective.

Benefits

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions.
• Opportunities to explore our hardware and software capabilities and try new things.
• Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure.
• Maximize your performance and wellbeing in our flexible and inclusive work environment.
• Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees