Senior Off-Site AEO Strategy Manager

Risepoint

28d • Onsite

About The Position

Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service. Our suite of products and services supports the full student journey and each university’s long-term goals. Together, we increase access to affordable education that delivers a strong return on investment for learners and meets employer and community needs. Learn more at risepoint.com.

In this role, you will help define how online programs managed by Risepoint's university partners get discovered, referenced, and recommended as AI becomes the primary gateway through which prospective students explore their options. You will build and oversee a network of vendor relationships spanning outreach, link development, and content placement, setting clear expectations for each engagement and holding vendors accountable to measurable citation and mention outcomes.
A core part of your work will be mapping the terrain: determining which publications, directories, and third-party sites get referenced when AI tools answer higher-education questions, then converting that intelligence into a clear roadmap for where relationship-building efforts should go next. From there, you will shape how Risepoint invests across that landscape, deciding which external partners are best positioned to open which doors and adjusting that investment as new data comes in about what's working.
Beyond day-to-day execution, you will help shape how Risepoint thinks about this space more broadly. You will contribute your expertise to a cross-functional group focused on measuring AI citation performance, evaluating new partners and tools, and testing new approaches to earning visibility. Your work will help Risepoint move early and deliberately in a discovery landscape that is still being defined, building habits and judgment that will only grow more valuable as AI-driven search continues to reshape how students find their program.

Requirements

• 5+ years in SEO or digital PR, with demonstrated understanding of how AI and LLM-based search engines surface and cite content and translating what they cite into actionable outreach and vendor priorities
• Experience managing vendor relationships: reviewing SOWs, scoping deliverables, and holding agencies accountable to outcomes
• Track record of building publication relationships and producing a consistent stream of earned coverage, links, or mentions -- not just one-off placements
• Strong communication skills -- able to explain AI search concepts to non-technical stakeholders and collaborate with teams whose primary lens is not SEO
• Proven ability to work cross-functionally with PR, editorial, or content teams with clear handoffs and shared goals

Nice To Haves

• Experience with traditional SEO on-site strategy (structured data, content structure) that supports offsite citation goals
• Familiarity with AI visibility monitoring tools (Profound, Ahrefs Brand Radar, DataForSEO AI Optimization, or similar)
• Experience working in higher education, digital agencies, or complex, multi-brand ecosystems
• Experience with prompt engineering or systematic LLM testing for brand and content research
• Understanding of how aggregator and ranking sites in the higher education industry factor into AI citation ecosystems

Responsibilities

• Build and manage a portfolio of vendor relationships spanning outreach, link development, and content placement — scoping work, tracking deliverables, and managing budgets and accounts
• Identify the publications, ranking sites, and aggregators that AI engines actively cite for higher-education queries, and develop a prioritized target list for outreach and relationship development
• Conduct ongoing outreach to editors, journalists, and webmasters at target publications, building the relationships needed to produce a regular and growing stream of earned mentions, citations, and coverage for Risepoint’s university partners
• Own the offsite citation strategy for Risepoint’s university partners that maximizes enrollment growth and citation ROI by adjusting investment based on citation performance, partner priorities, and program-level business goals.
• Monitor AI engine responses using visibility tools and direct prompt testing, translating findings into actionable strategies and reports for executive audiences
• Partner cross-functionally with Risepoint's SEO/AEO, Content, Brand Strategy, and Integrated Marketing teams to align outreach strategy with marketing initiatives and pilots already in flight

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed