Senior National Account Manager - Dollar General

BIC•Null, CA

2d•Remote

About The Position

The Senior National Account Manager, Dollar General plays a critical role in driving profitable growth and strengthening one of BIC's most strategic retail partnerships. This highly visible position is responsible for developing and executing customer-specific business strategies that deliver both short-term sales objectives and long-term category growth. This role serves as the primary business leader for the Dollar General account, managing all aspects of customer engagement, strategic planning, forecasting, promotion, and execution. The ideal candidate combines strong commercial acumen, strategic thinking, relationship-building skills, and executional excellence to influence customer decisions and deliver measurable business results.

Requirements

Bachelor's degree in Business, Marketing, Sales, or a related field.
7-9 years of progressive sales experience within the consumer packaged goods (CPG) industry.
Demonstrated success managing large national retail accounts and achieving sales growth objectives.
Strong understanding of retail sales, category management, forecasting, replenishment, order management, and supply chain processes.
Proven experience developing and executing customer business plans and sales strategies.
Strong analytical, financial, and problem-solving capabilities.
Excellent presentation, communication, and negotiation skills.
Ability to influence cross-functional teams and manage multiple priorities in a fast-paced environment.

Nice To Haves

Direct experience managing the Dollar General account is a nice to have.
Experience working with large-scale discount, grocery, mass, or retail channel customers.
Knowledge of category management tools, syndicated data, and shopper insights.
Experience leading complex customer negotiations and strategic business planning processes.

Responsibilities

Develop and execute comprehensive customer business plans aligned with BIC's strategic objectives and Dollar General's growth priorities.
Own the overall customer relationship and serve as the primary point of contact for key Dollar General decision-makers.
Build and maintain strong partnerships with merchants, category managers, replenishment teams, and other customer stakeholders.
Identify growth opportunities through assortment expansion, category insights, promotional strategies, and distribution gains.
Meet or exceed annual sales, profit, market share, and distribution objectives.
Forecast sales volume and customer demand in partnership with Sales Leadership and Supply Chain teams.
Manage customer investments, including BDF/MDF funding, to maximize return on investment while adhering to company policies and budgets.
Analyze business performance, identify risks and opportunities, and develop action plans to drive results.
Lead annual business planning and customer line review processes.
Develop and deliver compelling presentations supported by consumer, category, and marketplace insights.
Negotiate pricing, promotional programs, assortment decisions, shelving opportunities, and customer agreements that support both customer and company objectives.
Ensure excellence across all merchandising fundamentals, including distribution, pricing, shelf placement, and promotional execution.
Partner closely with Marketing, Supply Chain, Demand Planning, Customer Service, Finance, Category Management, Logistics, and Merchandising teams to deliver customer commitments.
Communicate customer needs, marketplace dynamics, competitive activity, and emerging opportunities across the organization.
Lead internal and external teams to solve business challenges and execute growth initiatives.
Work collaboratively with Supply and Demand Planning teams to ensure forecast accuracy and inventory availability.