Senior Multimedia Designer

Luminous Optical Co. • Grand Rapids, MI

14h • Hybrid

About The Position

Luminous Optical Co. is a multi-brand eyewear company and the parent company of Jonas Paul Eyewear, holds the TOMS Optical and Sunglass license, and partners with major retailers on private-label readers and optical programs. The company is growing its brand portfolio and product offerings, with a focus on design, function, accessibility, and social impact.

The Senior Multimedia Designer leads end-to-end creative development across digital, print, and packaging, maintaining cohesive brand presentation across placements and platforms. The role manages creative intake, verifies requirements, and develops deliverables for paid digital, ecommerce, wholesale, print, packaging, and brand development within prescribed timelines. It collaborates closely with the Digital Team, Product Marketing Team, and Sales organization, managing multiple media types, timelines, and stakeholders. The position is part of the Marketing organization and reports directly to the Director of Growth.

The designer develops digital campaign and ecommerce assets, contributes to video and motion content, supports print and packaging, creates sales enablement materials and trade-show experiences, and applies and evolves brand guidelines. The role also supports research, performance insights, and ad hoc product and business initiatives. It is based in the Grand Rapids office, with flexibility for occasional hybrid work. The company describes a social office environment with events, company-sponsored happy hours, and team-building activities. The role offers ownership across multiple brands, categories, and channels, with a potential growth path to Creative Manager and, as the organization grows, Director of Brand.

Requirements

• 5–7+ years of experience in graphic design, digital design, packaging, and print design.
• Experience managing complex timelines and cross-functional projects.
• Strong understanding of design processes from requirements through first review to design completion.
• Experience working with multiple stakeholders and teams.
• Proficiency in Adobe Creative Suite, Figma, and Canva.
• Comfort working with project management tools such as Monday.com or equivalent for creative intake, requirements tracking, and workflow management.
• Exceptionally organized and detail-oriented, with the ability to manage multiple projects without losing track of them.
• Proactive self-starter able to work independently while staying aligned with the broader team.
• Strong communication and cross-functional collaboration skills, including keeping stakeholders aligned.
• Adaptable, positive, and solutions-oriented in a fast-paced, evolving environment.

Nice To Haves

• Experience with video editing, motion graphics, or multimedia content creation.
• Graphic, digital, packaging, and print design experience within consumer products, fashion, or eyewear.
• Background in ecommerce, wholesale, or retail environments.
• Experience with direct-to-consumer brands or brands operating in a B2B2C model.

Responsibilities

• Develop creative assets for paid media, lifecycle channels (email, SMS, and direct mail), and web.
• Create digital work that supports campaign objectives, channel performance, conversions, and broader performance goals.
• Identify ways creative can innovate, strengthen market presence, and positively advance the brands.
• Support development of video and motion-based creative for paid media, social, ecommerce, and branded content.
• Contribute to short-form video edits, animated assets, and other multimedia content where applicable.
• Collaborate with internal teams and external partners to deliver multimedia content aligned with campaign goals and brand standards.
• Support wholesale sales materials, print collateral, and packaging development for direct-to-consumer brands.
• Develop the in-home brand experience, including order boxes, messaging inserts, direct mail, and the Home Try-On Kit experience.
• Manage wholesale packaging presence and ensure packaging communicates appropriate values, propositions, and messaging.
• Develop catalogs, lookbooks, and other materials that support sales and drive revenue in the field.
• Create presentations and decks for key accounts and opportunity conversations.
• Design showroom assets and trade-show experiences.
• Apply and execute brand guidelines while helping evolve and grow them across placements and mediums.
• Ensure design communicates the appropriate brand story across the company’s ecosystem and portfolio.
• Support market, trend, and competitive research to inform design decisions.
• Monitor design performance and contribute insights for future improvements.
• Support ad hoc product and business initiatives in a fast-growing environment.
• Manage creative intake, verify requirements, and develop deliverables across multiple mediums within prescribed timelines.

Benefits

• Full benefits package, including health insurance.
• PTO.
• Bonus eligibility.
• Employee eyewear discounts.
• Office events, company-sponsored happy hours, and other team-building activities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed