Senior Merchandising Manager

Coursera • Mountain View, CA

12h

About The Position

The Senior Merchandising Manager will help establish and evolve merchandising as a strategic growth function at Udemy. Working with the Director of Merchandising and cross-functional partners, the role develops merchandising strategies, introduces new capabilities, and establishes scalable practices to maximize learner engagement and drive revenue growth. The manager runs experiments and analyzes performance data and trends to optimize offerings and deliver relevant content while supporting business results.

The role also identifies opportunities to connect learners with complementary products and learning experiences across the combined Coursera and Udemy portfolio through cross-sell and upsell merchandising. The Consumer Category Management team shapes how learners discover content, offers, and learning pathways throughout their journey, using on-platform experiences to support discovery, conversion, retention, and expansion.

Coursera and Udemy are a globally distributed company. Employees may work from home, an office, or a collaboration space, with teams coming together intentionally for collaboration, complex problem-solving, and key milestones. Udemy is headquartered in San Francisco, with additional U.S. offices in Denver and Austin and international hubs in Australia, India, Ireland, Mexico, and Türkiye.

Requirements

• Bachelor's degree in Business, Marketing, Analytics, or a related field.
• 7+ years of experience in digital merchandising, e-commerce, category management, growth, marketplace strategy, or a related discipline.
• Demonstrated success developing merchandising strategies that measurably improve learner engagement, conversion, retention, and revenue.
• Experience designing A/B tests, interpreting results, and translating insights into scalable merchandising improvements.
• Strong analytical skills and experience using customer insights and performance data to prioritize opportunities and inform strategic decisions.
• Experience partnering cross-functionally with Product, Engineering, Design, Marketing, Analytics, and Data Science to deliver customer-centric solutions.
• Strong commercial acumen and ability to balance learner experience, marketplace dynamics, and business objectives.
• Excellent communication and stakeholder management skills, including the ability to influence across functions and organizational levels.
• Experience with digital analytics, experimentation, and merchandising platforms such as Amplitude, Tableau, Optimizely, Adobe Analytics, Contentful, or similar technologies.

Responsibilities

• Lead merchandising initiatives across consumer surfaces, including the homepage, navigation, browse, search, course pages (XDP), hubs, recommendation modules, and promotional placements.
• Partner with Category Managers to amplify strategic content launches, priority categories, seasonal campaigns, and business initiatives through merchandising and content placement.
• Collaborate with Product and Engineering to define and enhance merchandising capabilities, including curated collections, candidate pools, business rules, personalization, and scalable merchandising tools.
• Design, execute, and analyze merchandising experiments to validate hypotheses, improve customer experiences, and optimize business outcomes.
• Analyze learner behavior, customer journeys, merchandising performance, and marketplace trends to identify opportunities to improve discovery, conversion, and expansion.
• Develop merchandising frameworks that balance learner needs, commercial priorities, editorial curation, and algorithmic recommendations.
• Partner across Udemy and Coursera to identify cross-sell and upsell opportunities involving complementary products, subscriptions, certificates, degrees, and learning experiences.
• Help establish merchandising best practices, operating models, and measurement frameworks that enable the Category Management organization to scale merchandising capabilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior