Senior Media Relations Specialist

Wilson Sonsini • San Diego, CA

2d • $105,400 - $158,125 • Hybrid

About The Position

Wilson Sonsini is seeking a Senior Media Relations Specialist to be a key contributor to the firm’s marketing & communications initiatives. This person will assume a lead role in managing media inquiries, researching publications, creating targeted media outreach, and advising attorneys on media relations opportunities. The job is available as a hybrid or remote work schedule and is ideally based in either a West Coast or East Coast office, but other offices are also considered.

Requirements

• Bachelor’s degree in communications, public relations, journalism, or a related field.
• 7+ years of public relations experience, preferably within a law firm or professional services environment.
• Excellent written and verbal communication skills.
• Strong organizational skills and meticulous attention to detail.
• Proven ability to manage multiple time-sensitive projects and prioritize competing deadlines.
• Self-starter with the ability to work both independently and collaboratively.
• Sound judgment, discretion, and professionalism in all interactions.
• Strong interpersonal skills and the ability to build effective relationships at all levels of the organization.

Nice To Haves

• A network of relevant media contacts is a plus.

Responsibilities

• Assist with daily media relations, including responding to journalist inquiries, conducting conflict checks, and researching relevant publications and reporters.
• Create and maintain targeted media lists for press outreach and distribution.
• Build and maintain relationships with key business, legal, and trade media contacts to foster effective communication and collaboration.
• Pitch story ideas to journalists, coordinate interviews, and advise attorneys on messaging and interview preparation.
• Draft and distribute press releases and other public relations content to elevate the firm’s visibility.
• Monitor media coverage involving the firm and its attorneys.
• Help maintain the firm’s fact sheet and related materials.
• Draft and edit select industry survey and award submissions (e.g., “40 Under 40”) and identify and assess new visibility opportunities.
• Support internal media training and engagement initiatives.
• Coordinate media planning and strategy calls with internal stakeholders, Marketing team members, and the firm’s external PR agency.
• Collaborate with other departments to align PR efforts with the firm’s broader business objectives.
• Research and facilitate the placement of bylined articles and firm-authored alerts for external publication.
• Assist with internal reporting and special research projects.
• Contribute to crisis communications efforts as needed.

Benefits

• Highly competitive salary and benefits package.
• Discretionary year-end merit bonus based on performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior