Senior Media Relations Manager

Vizient • Irving, TX

4d • Hybrid

About The Position

In this role, you will advance Vizient’s brand, reputation, and thought leadership through proactive media engagement, digital newsroom management, and strategic content oversight. You will support enterprise public relations strategy by managing media relations activities, identifying newsworthy opportunities, and developing compelling media materials that highlight Vizient’s expertise and insights. You will collaborate with internal stakeholders to promote consistent messaging, monitor media performance, and strengthen Vizient’s presence across healthcare industry media.

Requirements

• Relevant degree preferred in Journalism, Communication or English.
• 5 or more years of relevant experience required.
• Experience in healthcare communications or healthcare industry media preferred.
• Experience working in corporate communications, media relations, or public relations environments.
• Strong writing and editing skills with the ability to craft clear and compelling messages and exercise sound editorial judgment in developing and reviewing content.
• Demonstrated ability to manage media inquiries and build relationships with journalists and media outlets.
• Strong organizational and project management skills with attention to detail.
• Ability to collaborate effectively in a matrixed environment across multiple teams and stakeholders.
• Strategic thinking skills with the ability to translate communications goals into actionable media strategies.

Responsibilities

• Lead proactive and reactive media relations efforts, including managing media inquiries, coordinating interviews, conducting reporter outreach, and developing press materials.
• Develop press releases, media statements, and briefing materials that support Vizient’s brand and thought leadership strategy.
• Partner with internal stakeholders to identify newsworthy initiatives, data insights, and subject-matter experts for earned media opportunities.
• Provide communications support for enterprise initiatives and strategic projects that require media engagement.
• Support issues management and crisis communications through message development, monitoring emerging risks, and preparing holding statements.
• Manage Vizient’s digital newsroom to ensure timely, accurate, and compelling publication of company news and leadership perspectives.
• Leverage media distribution platforms to expand reach and optimize placement of press releases and announcements.
• Monitor and analyze media and newsroom performance metrics to inform strategy and improve visibility and credibility.
• Review and coordinate approval of third-party press releases referencing Vizient partnerships or agreements to ensure accuracy and alignment with company standards.
• Coordinate internal distribution of curated media coverage related to Vizient, its clients, competitors, and healthcare industry developments.

Benefits

• Vizient has a comprehensive benefits plan!
• Please view our benefits here: http://www.vizientinc.com/about-us/careers
• Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities
• The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level