Senior Media Buyer
About The Position
The senior media buyer will work internally within the local and national video/audio team, managing the client’s local market media buys from negotiation to completion. This role oversees all media-buying tactics, using Nielsen methodology and leveraging relationships with stations to ensure the market’s goal deliverables while negotiating the best possible buy for McGarrah Jessee. The senior media buyer is responsible for managing their desk and deliverables and communicating market status interdepartmentally to ensure alignment on clients, markets and deliverables. Duties/Responsibilities: (90% of time) Oversees daily workflow of all local market buying activity for an assigned list of markets. This includes but is not limited to: Meeting with directors of planning and buying to align goals for key campaigns and store openings Bringing campaigns within goal parameters using an understanding of campaign needs Negotiating costs and added value with stations, sharing competitive and trends vs. national benchmark pricing Evaluating and trending ratings and impressions using Nielsen Live + Same Day data to ensure campaigns deliver at time of post Understanding Nielsen data for rank and share of media opportunities within sponsorships and audience coverage Maintaining exemplary relationships and clear communication with station reps and vendors Taking ownership of desk workflow, including booking schedules, maintaining makegoods and communicating market changes to the director Communicating accounting needs at time of invoicing and clearing discrepancies Evaluating post at completion of campaign (10% of time) Provides POV evaluation of client-requested needs, such as sponsorships, sports games, buying strategy and audience nuances per market
Requirements
- Excellent market and rep relationship skills
- Excellent interpersonal and client relationship skills
- Strong media knowledge within local buying and planning
- Excellent organizational skills, with attention to detail/file saving and sharing
- Strong time management with ability to hit deadlines for planning, buying and execution
- Ability to prioritize tasks and delegate when appropriate
- Proficient in Mediaocean/Prisma, Nielsen, Microsoft Office Suite, SQAD
Responsibilities
- Oversees daily workflow of all local market buying activity for an assigned list of markets.
- Meeting with directors of planning and buying to align goals for key campaigns and store openings
- Bringing campaigns within goal parameters using an understanding of campaign needs
- Negotiating costs and added value with stations, sharing competitive and trends vs. national benchmark pricing
- Evaluating and trending ratings and impressions using Nielsen Live + Same Day data to ensure campaigns deliver at time of post
- Understanding Nielsen data for rank and share of media opportunities within sponsorships and audience coverage
- Maintaining exemplary relationships and clear communication with station reps and vendors
- Taking ownership of desk workflow, including booking schedules, maintaining makegoods and communicating market changes to the director
- Communicating accounting needs at time of invoicing and clearing discrepancies
- Evaluating post at completion of campaign
- Provides POV evaluation of client-requested needs, such as sponsorships, sports games, buying strategy and audience nuances per market
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
