Media Buyer

Seneca Gaming Corporation•Niagara Falls, NY

1d•$55,612

About The Position

The Media Buyer will be responsible for developing and implementing media plans, negotiation, and buying across various markets. This role includes gathering marketing resources, routing approved materials to external advertising channels, as well as assisting with analyzing and documenting media placement opportunities. All duties are to be performed within the guidelines of the Seneca Gaming Corporation’s policies and procedures, Internal Control Standards and objectives.

Requirements

Must be 21 years of age or older upon employment.
Bachelor’s Degree in Marketing, Media, Advertising or relevant marketing degree is required.
Minimum one-year related media buying and/or planning experience.
Experience in buying print, radio, out of home and paid digital media including paid search and paid social.
Working knowledge of media buying software is a must. Experience in Strata/FreeWheel is preferred.
Minimum one to three years’ experience in media buying software
Must have an advanced understanding of industry standard file formats
Must have media trafficking experience
Proficiency with Microsoft Office with strong emphasis on Word and Excel is required.
Must be able to communicate strategies effectively, both in writing and verbally.
Superior analytics and organizational skills required.
Must possess excellent communications skills.
Must have the ability to write and speak effectively to the public, employees and customers.
Must have the ability to deal effectively and interact well with the customers and employees.
Must have the ability to resolve problems/conflicts in a diplomatic and tactful manner within the specified guidelines of the Interactive Marketing position.
Must be able to stand, walk and move through all areas of the Casino for extended periods.
Must have excellent hearing abilities.

Nice To Haves

Experience with TV buying a plus
Knowledge of and an understanding of google analytics is a plus
Gaming industry experience a plus

Responsibilities

Responsible for negotiating and buying all media (Radio, TV and digital platforms) across multiple markets, local, regional, and National when needed.
Ensure all negotiated advertising opportunities (both planned and urgent opportunities) are leveraged to the corporation’s fullest advantage; including but not limited to billboard, print, radio, television and digital.
Collaborate with internal stakeholders to develop strategic media plans.
Assist with maintaining productive and long-term working relationships with all media vendors & platforms and internal team members.
Responsible for coordinating and communicating with the Traffic and Creative teams to ensure that assigned media insertion dates are met.
Manage all external media trafficking.
Analyze media performance and adjust buys to optimize campaign effectiveness.
Assist with crafting media outlet POV’s for Marketing and Advertising leadership review.
Assist in market landscape research to identify current and new advertising opportunities to reach target markets.
Promote positive public relations.
Approve media invoices.
Reconcile media placements ensuring campaign accuracy.
Assist with maintaining media flowcharts and budgets with senior advertising management.
Track offer results and provide the information to management, including program/promotion evaluation.
All performance and behavior must adhere to regulatory, departmental and company policies.
Must complete all required SGC Training programs within the timeframe assigned.
Duties, responsibilities, requirements and expectations pertaining to this job are subject to change as needed.
Understanding and working knowledge of creative file sharing systems. Must gain a comprehensive understanding of the corporation’s media strategy based on approved budgets.
This team-oriented role requires the ability to manage multiple and changing priorities and execute within tight deadlines.
Ability to track jobs with project management software/programs.
Must be highly creative, outgoing team player, and able to work well at a high pace under tight deadlines.
Must have be able to work effectively with in an individual single or team environment.
Will be required to work some evenings and weekends so scheduling flexibility and dependability required.