Media Buyer

Infinity Marketing•Greenville, SC

1d•Hybrid

About The Position

As a Media Buyer, you'll work across traditional and digital media channels to develop strategic paid media recommendations for effective advertising campaigns on behalf of an assigned client roster.

Requirements

2+ years of Office 365, with advanced Excel proficiency
Proficient knowledge of various research tools (Strata, Advantage, The Trade Desk, Tableau, etc. highly preferred)
Base understanding of the media planning/buying process
Foundational digital knowledge/skills; including proficiency in Google Ads, demand side platforms, and FB platforms
Proactive and clear communication
Strong collaborator
Ability to self-manage and prioritize
Fundamental understanding of self and social awareness
Open to feedback
Adaptable

Responsibilities

Function as account contact under the supervision of assigned account leader to implement traditional and digital advertising campaigns
Identify target audiences and understand their behavior and habits
Collect and analyze market data; providing rationale for all recommendations to establish the optimal media mix
Compare and negotiate rates and added value
Coordinate, monitor and evaluate media campaigns
Manage budgets and return on investment
Ensure creative assets and deadlines are communicated effectively to Creative Team
Monitor performance, identify insights and implement optimizations to digital campaigns in accordance with established KPIs
Prepare client invoices and manage reconciliation
Prepare quarterly/monthly business reviews
Supervise, delegate to, and develop direct reports within the team
Travel as needed/assigned for client meetings, training opportunities, etc.
Other duties and responsibilities as assigned