MEDIA PLANNER-BUYER

Chukchansi Gold Resort & Casino • Coarsegold, CA

13h

About The Position

SUMMARY: Responsible for plan and purchase of media space or time in a variety of local media, including but not limited to: newspaper, magazine, radio, TV, social media and print. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following: Interacts effectively with the public and Team Members. Performs excellent customer service at all times. Plans and buys implementation for TV, radio, print, out-of home, direct mail, online display advertising paid search advertising, social media, and other innovative, cutting-edge media opportunities, strategic partnerships, and cross promotions. Assists in the development and execution of traditional and digital/news media strategies and tactics, including paid and earned media. Creates unique and innovative partnerships and/or cross-promotional campaigns between clients and media partners. Tracks invoices, performs post-buy analyses/reporting, and provides monthly progress reports. Works closely with the Advertising Specialist to coordinate marketing activities. Ensures compliance with all policies and procedures. Maintains a consistent, regular attendance record. Ushers as needed by management for events. Performs any reasonable request made by management. QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

• High school diploma or GED required.
• Minimum three to five years experience in media, marketing or public relations, with five years multimedia media planning and buying experience.
• Must have experience with and/or knowledge of the following: Understanding & familiarity with key media terminology (e.g., for Broadcast: GRPs, TRPs, Reach, Frequency, Share, CPM, Dayparts; and for Digital: CPM, CPC, CPA, Impressions, CTR, Conversion, Conversion Rate).
• Experienced with Google AdWords other paid search ad platforms, Facebook Self-Service Advertising Platform, Linkedin Ads, Twitter, etc.
• Knowledge of media research practices, media planning and buying, and earned media software such as: STRATA SBMS and View, Vocus, Nielsen, Arbitron, Comscore, Analytics, Scarborough, and MRI.
• In-depth understanding of various local media options in the Central Valley and outside media markets in California.
• Must possess excellent organizational and interpersonal skills.
• Must possess excellent verbal and written communication skills.
• Must be proficient in Microsoft Word, Excel, Outlook and PowerPoint.
• Must be able to thrive in a fast-paced, high-volume environment.
• Must have proven ability to manage multiple projects in a high-pressure environment and across different time zones that requires flexibility and a “can-do” attitude.
• Ability to read, analyze, and interpret the documents such as safety rules, operating and maintenance instructions, and procedure manuals.
• Ability to write advertising material, routine reports and correspondence.
• Ability to speak effectively before groups of customers or employees of the Company.
• Must have an understanding for multi-cultural media markets.
• Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals.
• Ability to apply commonsense understanding to carry out instructions furnished in written, oral or diagram form.
• Ability to deal with problems involving several concrete variables.

Nice To Haves

• Bachelor’s degree in journalism, marketing, communications or a related field from an accredited college or university preferred, or an equivalent combination of education and experience.
• Advertising agency experience and casino experience preferred.
• Bilingual in Spanish helpful.

Responsibilities

• Responsible for plan and purchase of media space or time in a variety of local media, including but not limited to: newspaper, magazine, radio, TV, social media and print.
• Interacts effectively with the public and Team Members.
• Performs excellent customer service at all times.
• Plans and buys implementation for TV, radio, print, out-of home, direct mail, online display advertising paid search advertising, social media, and other innovative, cutting-edge media opportunities, strategic partnerships, and cross promotions.
• Assists in the development and execution of traditional and digital/news media strategies and tactics, including paid and earned media.
• Creates unique and innovative partnerships and/or cross-promotional campaigns between clients and media partners.
• Tracks invoices, performs post-buy analyses/reporting, and provides monthly progress reports.
• Works closely with the Advertising Specialist to coordinate marketing activities.
• Ensures compliance with all policies and procedures.
• Maintains a consistent, regular attendance record.
• Ushers as needed by management for events.
• Performs any reasonable request made by management.

Benefits

• competitive wages
• employee perks
• $43,000-$58,000 in benefits alone, including medical, vision, 401K with employer match and immediate vesting, life insurance, meals, reduced workday hours, paid time off and more
• free and discounted meals in the Team Dining Room
• paid time off
• holidays gifts and raffles
• discounts for Costco memberships, the Monterey Bay Aquarium, Six Flags, Verizon Wireless and Chukchansi Park

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED
• Number of Employees: 501-1,000 employees