Media Planner/Buyer
About The Position
Collaborates with other internal teams to develop, implement, and monitor strategic marketing initiatives with the goal of driving acquisition and retention. Plans and executes initiatives to reach the target audience through the appropriate channels. Assists in analyzing marketing data to help shape future marketing strategies. The ideal candidate will have more than two (2) years of the following experience: Planning, buying, and optimizing traditional advertising campaigns across TV, radio, print, out-of-home, and direct mail Managing campaign timelines, budgets, and media placements with attention to detail and strategic intent Collaborating with creative teams to align messaging with media placements and ensure timely delivery of assets Building and maintaining relationships with media vendors, negotiating placements, and adding value opportunities Monitoring campaign performance using relevant metrics like reach, frequency, and response rate Analyzing results and recommending adjustments to improve impact and return on investment Supporting integrated campaigns by coordinating with digital media and content marketing teams Ensuring all campaigns meet brand standards, media specs, and compliance requirements
Requirements
- High school diploma or GED or equivalent
- High School Diploma/GED and 4 years of relevant experience, or 6 years of experience in lieu of a diploma/GED.
Nice To Haves
- Bachelor's degree in a related field of study.
- Customer Relationship Management (CRM) - New Skills Academy
- Customer Relationship Management (CRM) - Udemy
Responsibilities
- Works with internal team , key stakeholders, and external vendors to research and implement marketing tools and technologies that advance the patient/customer/donor experience.
- Makes recommendations for patient/customer/donor experience and process improvements.
- Tracks and reports on effectiveness of marketing campaigns.
- Responsible for ongoing optimization of marketing campaigns and initiatives.
- Conducts market research and analyzes trends to identify new marketing opportunities
- Maintains awareness of best practice marketing techniques/tools to achieve successful campaigns
- Performs other related duties as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
Number of Employees
101-250 employees
