Senior Integrated Media Planner/Buyer

Bloom Ads Global Media•Los Angeles, CA

21h•$80,000 - $95,000•Onsite

About The Position

Bloom Ads is growing, and we’re looking for a motivated Senior Integrated Media Planner to join our team. This role is responsible for developing, managing, and optimizing comprehensive media plans that span multiple channels, including digital, traditional, and emerging platforms. The Senior Integrated Media Planner plays a key role in strategic planning, budget management, and performance analysis to drive campaign effectiveness. This is an in-office position based in our Woodland Hills office.

Requirements

Strong, effective communication skills with experience in team management.
Background in both traditional (OOH, Linear TV, Radio, Print) and digital media.
Strong problem-solving skills and the ability to develop creative solutions.
Detail-oriented with excellent organizational and time management skills.
Ability to proactively anticipate client/team needs and questions.
Comfort working within large sets of data and numbers.
Strong business maturity with a team-player mentality; willingness to be hands-on when needed.
Demonstrated accountability and pride in ownership of work.
Results-driven, proactive, and resourceful in finding solutions.
Passionate about media trends and staying ahead of industry developments.

Nice To Haves

Bachelor’s degree in marketing, advertising, or a related field.
5+ years of media planning and/or buying experience.
Demonstrated presentation and writing skills.
Ability to work autonomously and in a team-oriented environment.
Experience managing and coordinating inter-departmental efforts.
Proficiency in MS Office, including Excel, Word, and PowerPoint.
Experience with media planning tools (e.g., Donovan/Media Ocean, MRI Research, Strata, DataTech) preferred.
Understanding of digital advertising is a plus.

Responsibilities

Strategic Media Planning – Design cross-channel media strategies that align with client objectives, leveraging data to inform decisions across platforms such as search, social, display, Out-of-Home (OOH), TV, and print.
Budget Management – Allocate budgets efficiently across channels to maximize reach, engagement, and ROI while ensuring cost-effective media buys.
Performance Analysis – Analyze campaign metrics (impressions, clicks, CTR, conversions) to optimize media plans and provide actionable insights for continuous improvement.
Advanced Analytics – Interpret complex data sets to optimize media performance, improve ROI, and guide budget allocation decisions.
Client Collaboration – Serve as a key point of contact for clients, presenting media strategies, performance reports, and recommendations to support business goals.
Team Leadership – Mentor junior planners, foster skill development, and ensure best practices in media planning and execution.
Industry Expertise – Stay current on media trends, platform innovations, and consumer behavior to recommend forward-thinking strategies.