Media Buyer, Integrated Media Investment

Crossmedia Inc•New York, NY

12d•Hybrid

About The Position

The Buyer oversees tactical planning, execution and reporting of campaigns. They utilize their knowledge of the media marketplace and media channels to brainstorm and ideate new activations and vendors for media campaigns. A successful Buyer is resourceful, organized, and energetic throughout the planning process. A strong communicator, you are comfortable in a fast-paced industry and handling multiple projects. At Crossmedia, it’s more than just doing the job, it’s about doing things the right way and living our values of Trust, Reason, and Happiness, day in and day out. This is what those values mean for a Buyer at Crossmedia.

Requirements

2 years of experience in a media investment/buying role across online and/or offline channels, including campaign execution and managemen (Digital - Display, Audio, Video), Search, Social, and Traditional (TV, Radio, OOH, Print).
Proficiency with media tools and platforms such as Freewheel, SBMS/Adazzle, GCM, MOAT/IAS, Tableau,
Strong project and campaign management skills, including RFP development, vendor negotiations, trafficking, and pacing/reporting.
Effective communication and collaboration skills—able to manage vendor relationships, support internal teams, and clearly articulate media strategies.
Ability to mentor junior team members

Responsibilities

Reliable, ethical & operates in the best interest of Crossmedia & clients
Maintains a base-level knowledge of buying for both online and offline media channels: Digital (Banners, Audio, Video) Search, Social, TV, Radio, OOH [Out-of-Home], Print.
Owns vendor communications and developing relationships with clients.
Manages RFP process: developing partner consideration sets, putting together RFPs, and managing conversations & RFP development with partners.
Collaborates on the buying of media, vendor contracts, budget management by individual platforms, billing/invoicing for media campaigns.
Leads knowledge of media buying tools to execute plans and buys- Freewheel, SBMS/Adazzle, GCM & MOAT/IAS, GCM, Datorama, Tableau etc.
Applies principles of negotiation to ensure discounts and added value
First ‘gatekeeper’ and reviewer for Assistant’s work.
Ensures smooth campaign launch & execution and communicates updates internally and externally.
Deep understanding of the Digital media trafficking process
Performs weekly pacing and monitoring of campaign performance
Focuses on a quality product, adhering to Crossmedia’s high standards
Fully comprehends media strategy and tactical details.
Supports Supervisor/Director in the development of media approach
Proactively encourages media + creative integration through cross-agency presentations and timelines
Validates accuracy of data use for reporting
Develops media POVs for clients
Encourages thinking outside of the box.
Stays up to date with marketplace offerings and new opportunities
Personal efforts generate satisfaction – clients, team, company
Participates in training to enhance their professional growth.
Mentors Assistant Buyers; provides ongoing feedback and reviews to guide growth.
Displays a high level of personal dedication and motivation.
Positively contributes to our culture.
Troubleshoots team issues and concerns.
Builds esprit de corps through strong team communication.

Benefits

Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
Open/Flexible PTO with US & UK specific policies
Sponsored healthcare options and agency-wide physical & mental health support
401k with company match (USA), and generous Pension (UK)
Paid sabbatical at significant milestone anniversaries
Generous paid parental leave policy
Life milestone recognition & support
The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
Cell phone/tech reimbursement
Student Loan payment plan (US)
Tuition reimbursement
Learning & Development and training programs
And burgers – lots and lots of burgers