Senior Media Analyst

Gupta Media•Boston, MA

3d•$90,000 - $105,000•Onsite

About The Position

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage in our clients' businesses. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have dramatically grown our work with big brands (Amazon, Fender) and sports brands (Cleveland Cavaliers, Washington Commanders, Florida Panthers). We have a global client base with a growing local roster across B2B and B2C brands for campaign, content, and branding assignments. We are looking for Senior Media Analysts to join our team. Qualified candidates should have extensive experience in digital media planning, buying and reporting, and managing high-priority campaigns for global clients. Experience in leading results-driven e-commerce and lead generation programs is highly desired. We pride ourselves on being innovative, competitive, and disruptive in the digital space. We’ve built tools and developed strategies to make digital marketing better. We work closely with vendors to make sure that their products align with the goals of our clients. Senior Media Analysts are expected to perform at a high level, managing high-priority campaigns through all phases of planning, buying, and reporting while helping to drive our strategy forward.

Requirements

Bachelor’s degree or higher
3+ years of experience in managing ROI-focused digital media campaigns, experience in e-commerce and lead generation is an added plus
Advanced knowledge of Facebook Ads and Google Ads is required, and experience with Snap Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager preferred
Strong analytical skills and technical competency using data and metrics to measure impact and determine improvements
Ability to multitask and prioritize workload across multiple projects
High level of enthusiasm and professionalism
Curiosity – An important trait in every role on every team within our organization.

Nice To Haves

experience in e-commerce and lead generation

Responsibilities

Plan, build, and optimize campaigns across digital platforms like Facebook Ads and Google Ads
Analyze campaign performance, prepare and present to clients key insights, performance metrics, and optimization recommendations regularly.
Building strong client relationships through effective communications and insights, leading client presentations.
Stay current on trends in digital marketing and sharing best practices, emerging products and platforms
Internally provide insights to help impact and improve team strategy, including supporting the training and mentoring of new hires and junior staff.