Senior Marketing Technology Architect, StreetEasy

Zillow

1d•$141,200 - $237,400•Remote

About The Position

The Senior Marketing Technology Architect, StreetEasy partners with marketing, engineering, and external vendors to design, integrate, and operate StreetEasy's lifecycle marketing technology stack — including Iterable, Hightouch, SparkPost, and HubSpot. This role leads complex, cross-functional technical programs from discovery through implementation, aligning data, systems, and stakeholders to deliver reliable, scalable capabilities for StreetEasy's marketing ecosystem.

Requirements

Bachelor's degree in Computer Science, Engineering, Information Systems, Business, or a related field.
8+ years of experience in marketing technology, technical program management, software engineering, data engineering, or a closely related technical field, including experience leading cross-functional technical initiatives.
Experience working with modern marketing technology stacks — such as Iterable, Braze, Hightouch, HubSpot, or Marketo — and integrating them with internal systems including CRM and data warehouse platforms (e.g. Databricks).
Experience delivering complex, data-intensive programs in an agile or iterative environment, including coordinating multiple teams and managing technical dependencies.
You bring a high-ownership, curious, and pragmatic mindset: making well-reasoned decisions amid ambiguity, staying ahead of platform and vendor changes, proactively troubleshooting issues, translating technical trade-offs for cross-functional partners, and sharing knowledge early so the whole team moves faster.
Or an equivalent combination of education and experience.

Responsibilities

Lead end-to-end technical programs for StreetEasy's MarTech platforms — Iterable, Hightouch, SparkPost, HubSpot — from requirements and planning through implementation, launch, and ongoing optimization.
Configure, integrate, and operate marketing technology platforms to enable centralized audience management, campaign execution, and reporting, including data contracts, event schemas, and reverse ETL sync cadences.
Design and manage data flows and ETL processes connecting marketing platforms to Databricks, Salesforce, and Airbyte, ensuring data quality, governance, and timely availability.
Coordinate cross-team delivery by aligning backlogs, sprint schedules, and release plans across marketing, engineering, data, and vendor teams, resolving dependencies and risks proactively.
Own the vendor relationships across these owned systems, overseeing our individual tool usage, budgets and evaluating the stack as a whole. At times, this may include overseeing contractors.
Document and standardize technical and operational processes for marketing technology, identifying automation opportunities to improve reliability, scalability, and efficiency.