Senior Marketing Specialist

Viavi Solutions•Ashburn, VA

30d•Onsite

About The Position

VIAVI (NASDAQ: VIAV) is a global provider of network test, monitoring and assurance solutions for telecommunications, cloud, enterprises, first responders, military, aerospace, and railway. VIAVI is also a leader in light management technologies for 3D sensing, anti-counterfeiting, consumer electronics, industrial, automotive, government and aerospace applications. We are the people behind the products that help keep the world connected at home, school, work, at play, and everywhere in between. VIAVI employees are passionate about supporting customer success and we welcome people who bring their best every day to the company – to question, to collaborate and to push for solutions that will delight our customers. Inertial Labs, a VIAVI Solutions Company, is a leading developer, producer and supplier of high-performance orientation, positioning and navigation solutions for aerospace, defense and industrial applications. The company offers Inertial Measurement Units (IMU), Inertial Navigation Systems (INS), Assured Position Navigation and Timing (APNT), GNSS Tracking, LiDAR Scanning, Alternative Navigation (ALTNAV) and Visual Navigation solutions. We are currently seeking an ambitious and highly skilled Marketing Manager with a track record of transformative marketing practices with demonstrable impact on sales, familiarity with the relevant technology and market sectors and experience managing teams.

Requirements

Strong background in B2B technology marketing, with special emphasis on program and campaign development and management across trade shows, product marketing, digital marketing, advertising, public relations and social media
Experience managing large budgets
Strong content development and editing skills, to include message development, and email, ad, and web copy
Familiarity with marketing technologies and platforms including customer relationship management, web, email, and print, digital and social media
Ability to think strategically while being willing to “roll up your sleeves” and execute
Strong interpersonal and influencing skills; must be able to work across a wide swath of the organization to develop and agree upon strategic marketing plans and related budget decisions; manage direct team; interact with executive suite
Strong analytical and reporting skills
Must be extremely well-organized and able to juggle multiple projects / priorities at once with meticulous attention to detail
Bachelor of Arts in Marketing
Minimum 3 years of marketing program management experience delivering complex and diverse portfolio technology solutions to global audiences
In-depth knowledge, supported by demonstrable results, of relevant technologies including PNT and market sectors including aerospace, defense, public safety and critical infrastructure
Proven track record of generating awareness, demand and sales with integrated marketing programs
Customer-centric mindset

Responsibilities

Hold main accountability for a marketing plan and budget to support business unit sales objectives
Manage a direct team of marketing communications specialists
Work closely with executive, technical and sales stakeholders to understand requirements, develop marketing plans, analyze results and continue to improve marketing effectiveness and efficiency
Coordinate with other marketing functions including Creative Services, Events, Marketing Automation, Digital Marketing, Corporate Communications and Regional Marketing to execute marketing plans and campaigns
Lead internal resources and external vendors to achieve critical aspects of marketing plan including: trade shows around the globe; product marketing including data sheets, presentations and white papers; advertising; digital marketing including web content development, search engine optimization and email marketing; public relations and social media.

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