Senior Specialist, Marketing

Oscar Health•Atlanta, GA

1d•$69,120 - $90,720•Remote

About The Position

The Senior Specialist, Marketing helps create engagement and retention strategies for our key audiences both B2B and D2C. The Senior Specialist works with various cross-functional partners to support the development and execution of marketing campaigns to drive engagement and outcomes that support a variety of key initiatives. The Senior Specialist, Marketing helps with campaign execution and program management and reporting, which includes brief development, segment definition, copywriting, workflow development, and reporting & analytics. You will report into the Associate Director, Product Marketing.

Requirements

Bachelor's degree or 4+ years commensurate experience
2+ years of experience engaging consumers and driving digital engagement within marketing
1+ years experience working closely with cross functional teams (ie brand strategy, creative teams, marketing strategy, and/or CRM teams)
1+ years experience using data to inform decision making
1+ years experience managing partners and projects cross functionally within tight timelines

Nice To Haves

1+ years experience with measurement and analytics and overseeing campaign tests/set up
Experience using AI, automation and driving innovation
4 year degree in marketing, business, economics or finance

Responsibilities

With support from the leader, contributes to helping define campaign objectives and how they will align with business goals based on understanding of company metrics and marketing acumen.
Support creation of marketing and communication tactics by thinking through segmentation and value propositions, writing copy, designing channel communications, and ensuring the campaign timeline remains on track.
Manage the creation of tactical campaigns that support both consumer experiences that influence workstreams across porters and experiences.
Think through campaign testing and A/B testing strategies that optimize campaigns over time
Analyze campaign results, pulling out insights to share with cross-functional teams
Act as a subject matter expert in the marketing organization and in your area, understanding membership, core Oscar products, provider experience, and what tactics move key metric, as well as, understanding the holistic experience, metrics, and tactics utilized to reach our audiences.
Compliance with all applicable laws and regulations
Other duties as assigned