Senior Marketing Specialist

ICF•Los Angeles, CA

21h•Remote

About The Position

ICF is seeking a Senior Marketing Specialist to join its growing award-winning Marketing team. This role will focus on planning, developing, and implementing marketing strategies for a new, major statewide wildfire recovery program. The specialist will be part of the marketing account team, working on marketing and advertising strategies and communications activities to support energy efficiency efforts for a California-wide wildfire recovery program. The marketing team operates on two levels: educating key stakeholders and driving awareness and participation among impacted communities. Responsibilities include strategic planning, research, identity and material development, paid media and social guidance, and partnership and outreach support. The team collaborates with a dedicated creative and media services group to manage tasks and campaigns. ICF is looking for a passionate individual with the skills and attitude to succeed in this role.

Requirements

Bachelor’s degree in marketing or related field (or applicants can substitute one year of related experience for one year of education)
5+ years of working experience in marketing, advertising, social marketing, or working in consumer marketing at an advertising agency or related work experience
1+ year of experience in paid media, digital advertising, traditional marketing, and social media environments.
Proficiency in MS Office Applications (Word, PowerPoint, Outlook, Excel).
Ability to collaborate within shared email platforms and team-based environments.
Ability to navigate and collaborate using Microsoft Teams and other shared digital tools

Nice To Haves

Experience working in an advertising agency and/or on consumer-facing marketing accounts.
Proven ability to drive results through strategic marketing and campaign execution.
Experience partnering with local governments, community-based organizations, and trade allies.
Strong project management skills with exceptional organization and attention to detail—able to manage multiple workstreams, timelines, and deliverables simultaneously.
Ability to develop and execute integrated marketing communications plans, including advertising, collateral, digital, and social campaigns.
A creative, solutions-oriented thinker who can translate complex programs into clear, compelling messaging.
Confidence leading cross-functional collaboration and consulting with diverse teams and stakeholders.
Thrives in a fast-paced, high-demand environment driven by the nature of disaster-response work, with the ability to manage shifting priorities while supporting outreach and recovery efforts for impacted communities.
Passion for community impact, sustainability, and environmental initiatives.
Strong analytical, problem-solving, and decision-making capabilities.
Superior interpersonal skills including courtesy, professionalism, and a cooperative attitude.
Excellent verbal and written communication skills.
History of positive client relationships.
Creative thinker with a positive attitude who enjoys a challenge and finding solutions.
Detail oriented with the ability to multi-task in a fast-paced environment, and to manage multiple projects, deadlines, and priorities.
Ability to work independently, seek help as needed and contribute to team and company culture.
Experience developing and executing email campaigns and managing contact lists (e.g., Mailchimp or similar platforms).

Responsibilities

Providing input and recommendations for marketing plans and outreach activities.
Working directly with internal team leadership and client(s) to develop and implement marketing and communications plans for stakeholder and public audiences.
Fulfilling the development of marketing materials including advertising campaigns, websites, program collateral, email, print, online, social media, events, etc.
Developing, proposing, and implementing advertising campaigns, coordinating the deployment of integrated outreach campaigns across broadcast, print, online, social media, events, etc.
Managing the review and approval process for marketing materials, including working across the organization to deploy efforts.
Preparing monthly reports on activities and results of the marketing program.
Planning and running meetings with diverse internal teams, and presenting directly to client.
Providing marketing advisement and support for local outreach in impacted communities.
Consulting with program, disaster, IT, creative, and outreach teams on specific needs and related materials.
Coordinating creative asset production.
Developing briefings, presentations, and other communications tools.
Tracking multiple deliverables on deadlines using Microsoft suite, including Excel spreadsheets, SharePoint, and other tools.