Senior Marketing Specialist

TMCO•Lincoln, NE

41d•Onsite

About The Position

TMCO is a growing, contract metal manufacturing company located in Lincoln, Nebraska. Our organization includes multiple divisions, including TMCO, MADE by TMCO, our Garden Center, and The Prep Academy Childcare Center, along with a strong commitment to supporting our employees and the communities we serve. We are looking for a driven, creative, and highly motivated Senior Marketing Specialist who can bring all of these pieces together. The ideal candidate is comfortable working in a blue-collar, manufacturing environment, enjoys building relationships, and understands that great marketing starts with understanding the people, culture, products, and communities behind a company.

Requirements

A bachelor’s degree in marketing, communications, journalism, public relations, or a related field.
5-7 years of professional experience in marketing, communications or related field.
Experience developing and executing marketing strategies and campaigns from concept through completion.
Both a strategic thinker and hands-on executor who can see the big picture while getting the work done.
Self-motivated, driven, proactive, organized, and able to manage multiple priorities with minimal direction.
Excellent writing, editing, communication, and relationship-building skills and can work effectively with employees, leadership, community members, and outside partners.
Comfortable working directly with executive leadership and bringing ideas, recommendations, and solutions to the table.
Strong knowledge of digital marketing, including website management, social media, email marketing, content creation, SEO/SEM, and marketing analytics.
Graphic design and/or layout skills and experience with tools such as Microsoft Office and Adobe Creative Suite.
Comfortable working in a blue-collar/manufacturing environment and are excited by the opportunity to build marketing processes, programs, and strategy from the ground up.
Well-versed in marketing best practices and trends, and are motivated to stay current with the latest advancements in the industry.

Nice To Haves

Photography and video skills are a plus.

Responsibilities

Develop and execute a comprehensive marketing strategy that supports TMCO and its affiliated divisions.
Build and establish marketing processes, priorities, and initiatives from the ground up, balancing long-term strategy with hands-on execution.
Develop, manage, and track marketing campaigns across social media, website, digital and print content, photography, videography, and other channels.
Serve as a strategic thought partner to the CEO and leadership team, identifying opportunities and helping shape the company’s brand, messaging, and marketing direction.
Lead internal and external communications and public relations while ensuring consistent and positive representation of the company brand.
Coordinate marketing and communication needs across departments and divisions, serving as a resource and collaborative partner.
Develop community relationships and support company events, community initiatives, and employee engagement efforts that strengthen TMCO’s presence and reputation.
Conduct market and competitive research and analyze marketing performance to identify trends, opportunities, and areas for improvement.
Create and coordinate content, including researching, writing, editing, photography, videography, and other materials that tell the company’s story.
Manage marketing projects from concept through completion and perform other duties as assigned.