Senior Marketing Specialist

Marsh McLennan•Bethesda, WI

1d•Hybrid

About The Position

Victor is seeking a strategic, execution-oriented Product Marketing Lead to define how our solutions are positioned, messaged, and brought to market. This role will partner closely with product, sales, and business leadership to translate complex capabilities into compelling, client-centric narratives that drive awareness, lead generation, and revenue growth. The ideal candidate is a strong product marketer with experience building differentiated messaging, leading go-to-market strategy, enabling sales, and developing thought leadership in a dynamic, matrixed environment. This individual will bring a global mindset, a data-driven approach, and the ability to influence across functions while ensuring consistency and impact across all marketing touchpoints.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Significant experience in product marketing, go-to-market strategy, integrated marketing, or a related discipline.
Proven ability to develop product positioning, messaging, and sales enablement materials that drive business results.
Experience partnering cross-functionally with sales, product, operations, and senior leadership.
Strong analytical skills with the ability to translate market and performance data into actionable marketing strategy.
Excellent written, verbal, and presentation skills.
Demonstrated ability to manage multiple priorities in a fast-paced, matrixed environment.

Nice To Haves

Experience in insurance, insurtech, financial services, or a related B2B industry.
Familiarity with broker and insured audiences and market dynamics.
Experience supporting global or multi-regional go-to-market initiatives.
Experience leading thought leadership and external visibility programs.

Responsibilities

Develop clear, differentiated positioning and messaging frameworks for products, solutions and platforms
Ensure consistent messaging across all channels and touchpoints
Lead go-to-market strategy for new products, enhancements and features, partnering closely with the business and sales
Define target segments, buyer personas, and customer profiles
Develop launch playbooks that align cross-functional stakeholders around shared goals and timelines
Create and maintain library of high-impact education and sales tools, including thought-leadership, one-pagers, case studies, product guides, etc.
Equip the business and sales with targeted value propositions and competitive messaging
Partner with sales to develop regional-specific targeted campaigns
Monitor the competitive landscape and synthesize insights into actionable strategy
Analyze marketing results and customer impact to inform positioning and roadmap priorities
Track market trends and broker/insured behavior to identify new marketing opportunities
Partner with marketing content team members and carrier partners to develop thought-leadership and educational materials
Partner with publications and associations to develop thought-leadership and campaigns to support business strategy
Contribute to thought leadership initiatives that elevate brand credibility, subject matter expertise and authority in the market
Operate with a global mindset, ensuring all impacted regions and markets are considered when developing content, campaigns, and go-to-market strategies.
Collaborate with the business, sales, operations, and leadership on strategy and priorities
Service as marketing stakeholder with leadership
Operate with a data-driven mindset, setting clear KPIs and measuring the impact of marketing efforts
Approach business goals with curiosity and creativity, remaining open to new ideas, outside perspectives, and adapting strategies with confidence when results demand it.
Lead the planning and executive for client-facing events
Partner with sales and the businesses on industry conference participation