Senior Marketing Specialist

Gallagher • East Lansing, MI

3d • Hybrid

About The Position

As a Senior Marketing Specialist, you play a critical role in supporting the growth, visibility, and long-term success of RPS Regency’s self-insured group programs. This is a client-facing sales-oriented position with key agent partner goals; including premium growth, premium retention and production based contingency plans. You will work closely with trade associations, vendor partners and internal teams to plan and execute marketing initiatives that build awareness and drive participation. Reporting to the Area Vice President of Marketing, this role leads marketing projects and production campaigns from concept through execution, balances multiple priorities, and ensures consistent, high-quality communication across digital, print, and in-person channels.

Requirements

• Bachelor's degree and 5 years related experience required.
• Bachelor’s degree in Marketing or a related field.
• Five or more years of experience in marketing, advertising, management, or corporate communications.
• Insurance or insurance-related marketing experience a plus.
• Strong organizational and project management skills with the ability to manage competing priorities.
• Clear, professional written and verbal communication skills with a customer-focused mindset.
• High attention to detail and comfort working with databases and marketing systems.
• Analytical approach to evaluating campaign performance and researching growth opportunities.
• Confidence presenting and explaining program concepts, procedures, and value propositions.
• Collaborative, team-oriented style with the ability to thrive in a fast-paced environment.

Responsibilities

• Oversee and accountable for production and sales goals tied to key partner agencies and their producers.
• Monitor and manage agency production goals, including contingency and allocations.
• Measure, analyze, and report to program Boards on marketing campaign performance.
• Lead, create and manage marketing projects that promote and grow the programs.
• Plan, organize, and attend company meetings, trade shows, and association events.
• Build and maintain strong relationships with insurance agencies and trade associations.
• Monitoring timelines, budgets, and deliverables.
• Manage marketing budgets and association sponsorships to ensure aligned with goals.
• Collaborate with internal teams and vendors to create effective, on-brand marketing.
• Research and develop new marketing opportunities to support business development.
• Develop and execute integrated marketing across digital, email, social media, web, and print channels.

Benefits

• Medical/dental/vision plans, which start from day one!
• Life and accident insurance
• 401(K) and Roth options
• Tax-advantaged accounts (HSA, FSA)
• Educational expense reimbursement
• Paid parental leave
• Digital mental health services (Talkspace)
• Flexible work hours (availability varies by office and job function)
• Training programs
• Gallagher Thrive program – elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing
• Charitable matching gift program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior