Senior Marketing Specialist (Hybrid in CA)

First American•Santa Ana, CA

16d•Hybrid

About The Position

First American Trust is seeking an experienced a Senior Marketing Specialist to join our team. The position will cover a broad spectrum of marketing responsibilities; and have responsibility over various functions listed below. In addition, these specialties may deliver content & communications via a variety of methods such as digital, print and publication etc.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent combination of education and experience
4-7 years of experience in marketing, brand management, campaign execution, or related disciplines
Experience developing and executing multi-channel marketing campaigns across digital, social media, direct marketing, and content channels
Strong understanding of product and brand marketing principles, including positioning, messaging, and go-to-market strategy
Experience analyzing customer, market, and campaign performance data to drive recommendations and business decisions
Ability to translate insights into targeted marketing initiatives that support customer acquisition, engagement, and retention
Strong written and verbal communication skills with the ability to create compelling marketing content and presentations
Proven ability to build relationships and collaborate effectively with cross-functional teams and stakeholders
Highly organized, self-motivated, and able to manage multiple projects in a fast-paced environment
Proficiency in Microsoft Excel, PowerPoint, and Word; experience with marketing, social media, or analytics platforms is a plus
Strong problem-solving skills with the ability to adapt quickly to changing priorities and business needs

Responsibilities

Direct marketing involves sending promotional marketing materials directly to consumers (print and publication).
Product/Brand marketing is the focus area devoted to strategically bringing a new product or service to market. This discipline sets the strategy, guiding many of the other marketing specializations listed. Much of their work is based on research to understand the important variables related to competitors’ products, review and synthesize consumer research information and meet with product development teams to better understand the features of the product. This information is then used to formulate an overall product marketing strategy.
Content marketing is all about creating content—basically any consumable piece of information—that serves a purpose beyond just promoting a product. Content marketing can build positive sentiment for a brand by attaching the brand to something genuinely helpful or entertaining.
The purpose of social media marketing is generally to drive traffic to a company’s website while boosting overall brand awareness and customer loyalty. Marketers achieve this by using a variety of methods on various social media platforms, from Facebook to Snapchat and everything in between. Social media gives brands and businesses the opportunity to interact with the public in a personalized way.
Database marketers collect information about consumer preferences to create targeted messages to consumers.
Market researchers employ several tactics for picking the brains of the public and gathering information and interpreting the data.