Senior Marketing Specialist for Wire & Cable and Construction

Dow•Houston, TX

1d•Onsite

About The Position

Dow has an exciting opportunity for a Senior Marketing Specialist for Wire & Cable and Construction located in Houston, TX! In this role, you will serve as a growth catalyst by translating market insights into actionable strategies, identifying, and commercializing high-value opportunities, accelerating innovation adoption, and enabling commercial success through data-driven market intelligence and go-to-market execution.

Requirements

A minimum of a bachelor’s degree or relevant military degree equivalence at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking.
A minimum of 3 years of relevant marketing experience.
A minimum requirement for these U.S. based positions is the ability to work legally in the United States. No visa sponsorship/support is available, including for any type of U.S. permanent residency (green card) process.

Nice To Haves

5+ years of relevant working experience.
Experience in the Wire & Cable and/or Construction markets, preferably with specialty plastics, advanced materials, or polymer-based solutions.
Digital, data, and AI‑enabled marketing leadership.

Responsibilities

Drive Go-to-Market Execution: Partner with Strategic Marketing Managers to translate growth strategies into actionable market plans, ensuring effective execution across target segments, applications, and channels.
Identify & Prioritize Growth Opportunities: Lead market scouting, assessment, and opportunity evaluation efforts to identify high-potential applications, quantify market attractiveness, and build a robust commercialization pipeline.
Manage Opportunity Pipeline: Generate demand, support lead creation, track opportunity progression, and collaborate with commercial teams to improve conversion rates and accelerate growth.
Accelerate Innovation Commercialization: Partner with Marketing, Product, and technical teams to prioritize, develop, and commercialize portfolio innovations that address attractive market opportunities and customer needs.
Develop Market & Competitive Insights: Build deep understanding of market dynamics, customer needs, competitive positioning, pricing structures, and value chains to identify growth levers and support margin expansion.
Create Compelling Value Propositions: Quantify customer value and develop differentiated positioning strategies that strengthen competitive advantage and drive business growth.
Lead Marketing Communications: Develop and execute integrated marketing communication strategies that enhance brand visibility, customer engagement, and demand generation.
Enable Commercial Success: Ensure effective sales enablement tools, customer-facing content, and channel support programs are in place to maximize market penetration and business growth.
Leverage Market Intelligence & Digital Tools: Utilize market intelligence platforms, analytics, AI, and automation tools to improve decision-making, identify emerging opportunities, and enhance marketing effectiveness.

Benefits

Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.
Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need...when you need it.
Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals.
Employee stock purchase programs (availability varies depending on location).
Student Debt Retirement Savings Match Program (U.S. only).
Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations.
Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.
Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
Competitive yearly vacation allowance.
Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
Paid time off to care for family members who are sick or injured.
Paid time off to support volunteering and Employee Resource Group’s (ERG) participation.
Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey.
On-site fitness facilities to help stay healthy and active (availability varies depending on location).
Employee discounts for online shopping, cinema tickets, gym memberships and more.
Transportation allowance (availability varies depending on location)
Meal subsidiaries/vouchers (availability varies depending on location)
Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location)