Senior Marketing Specialist

NeuroFlow•Philadelphia, PA

35d•Hybrid

About The Position

We’re looking for a Senior Marketing Specialist to support two high-visibility functions: our marketing events strategy including the annual client and partner summit, and the sales enablement materials that supports both our B2B and B2B2C markets. This is a generalist role that sits at the intersection of event execution, product marketing, and light creative work — and is ideal for someone who is organized, client-aware, and ready to own meaningful programs with limited oversight.

Requirements

4-6 years of B2B marketing experience, ideally in healthcare, health tech, or a similarly complex industry
Demonstrated experience creating sales enablement materials — you can write a tight one-pager, structure a pitch deck, and simplify technical content for a non-technical buyer
Strong project management skills; comfortable holding multiple workstreams and communicating proactively with cross-functional partners
Proficiency with HubSpot, WordPress, Google Workspace, and presentation tools; comfortable with light design edits in Canva or Google Slides
Experience coordinating events or large programs end-to-end, including vendor management
Excellent written communication skills with a clear, concise, audience-first style

Nice To Haves

Familiarity with consumer mobile app activation, member engagement programs, or employer group clients
Prior exposure to health plan, health system, or employer benefit environments

Responsibilities

Develop and maintain core sales enablement materials including one-pagers, pitch decks, product briefs, discovery frameworks, and proposal templates across NeuroFlow’s product portfolio
Partner with Product Marketing, Sales, and CS to translate complex clinical and technical capabilities into audience-calibrated, outcomes-oriented content for health system and health plan buyers
Build and refresh client-specific collateral in coordination with CS and Account Management
Partner with client success on employer engagement talk tracks and acquisition support for new enrollments
Own ongoing product marketing for our consumer engagement platform Onward, including consumer-facing activation messaging, onboarding content, and talk tracks that help health system, health plan, and employer customers drive platform adoption.
Serve as the internal lead for NeuroFlow's annual client and partner summit, managing our external events consultant, budget tracking, registration, hotel logistics, agenda coordination, and run-of-show
Build and maintain all event communications including HubSpot email sequences, attendee tracking, and weekly CS updates
Manage NeuroFlow's presence at external industry conferences and tradeshows — including identifying relevant events, coordinating team registration, arranging logistics, and ensuring materials and swag are prepared and shipped
Maintain the annual events calendar, tracking upcoming conferences, submission deadlines, and sponsorship opportunities across the healthcare and behavioral health landscape