Senior Marketing Specialist

Covista • Columbia, MD

4h • $53,521 - $96,737 • Hybrid

About The Position

We are seeking a strategic and detail-oriented Senior Marketing Specialist to lead paid media creative, reporting, and campaign execution across multiple channels. This role is pivotal in shaping our creative strategy and calendar, optimizing ad performance, and collaborating with internal and external agency stakeholders to drive impactful marketing initiatives.

Requirements

• Bachelor's degree required.
• 3–5 years of recent marketing experience in planning, creating and implementing direct marketing and online advertising campaigns.
• Proficiency with MS Office skills essential including Outlook; must be extremely proficient in use of PowerPoint.
• Demonstrated organizational skills to manage multiple projects along with excellent oral and written communications skills.
• Strong understanding of paid media channels (Search, Social, OTT, YouTube).
• Excellent project management and stakeholder communication skills.
• Detail-oriented with strong organizational and time management abilities.
• Comfortable working in a fast-paced, collaborative environment.
• Experience with Google Ads, RSA copywriting, and campaign optimization.
• Proficiency in marketing analytics and reporting tools.
• Experience with Google Ads, Meta Ads Manager

Nice To Haves

• Familiarity with AI tools for marketing (e.g., Writer AI) is a plus.

Responsibilities

• Own the monthly creative planning process for paid media campaigns.
• Manage & evaluate asset performance and make data-driven decisions on what to add or remove.
• Traffick new creative assets to media partners (e.g., Horizon) and manage launch timelines.
• Develop insights and produce reports for leadership on campaign creative effectiveness in partnership with the agency
• Lead internal ad copy creation and approval process leveraging AI tools for ideation and initial drafts.
• Collaborate with compliance teams to ensure advertising standards are met.
• Manage media budget invoicing and accruals to ensure accurate media spend and allocation
• Ensure timely and accurate financial documentation.
• Performs other duties as assigned.
• Complies with all policies and standards.

Benefits

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level