Senior Marketing Specialist
About The Position
This position will focus on brand promotion and creating opportunities for the business. We are looking for someone who can work as part of a team, confidently bring forth bold ideas and further our ability to connect with clients, partners and communities through our marketing and communications efforts. As a Senior Marketing Specialist for PCL Construction Enterprises, Inc. in Denver, Colorado, you’ll have the opportunity to blend strategic pursuit leadership with day-to-day marketing execution—driving proposals, qualifications, branding, thought leadership, and client communications that clearly articulate value, differentiate the firm, and win work.
Requirements
- Postsecondary degree or diploma in marketing, communications, journalism, or equivalent.
- 7 years of progressive experience in a marketing role.
- Advanced understanding and mentoring of brand best practices and able to execute brand needs, contribute to brand strategy, and effectively communicate the brand though all marketing materials.
- Ability to initiate, contribute to, and enhance the marketing strategic planning process.
- Ability to interpret and utilize data analytics to analyze information and make recommendations to marketing plans and strategies.
- Advanced experience with and ability to engage all marketing mediums, including web, print, advertising, video, and social media. Expert knowledge determining the appropriate medium based on audience, situation, and strategy.
- High proficiency in Microsoft Office Suite and Adobe Creative Cloud and other specialized software as required.
- Understands the company and district’s business objectives and incorporates them into marketing activities, products, initiatives, and plans.
Responsibilities
- Creates marketing plans for mid-size to large projects and initiatives and ensures they are measurable. Coordinates and manages the resources and change management to ensure success.
- Plans and executes high-risk, complex, or multifaceted events that involve multiple stakeholders and require consensus building. Coordinates deliverables with a team of individuals.
- Creates and enhances brand awareness through development of marketing materials and proper placement.
- Implements marketing and website content-management strategy to ensure content is properly organized and communicates updates to stakeholders.
- Communicates the vision to develop marketing deliverables and works collaboratively with team members to execute marketing strategy.
- Creates impactful and influential written copy that integrates the PCL brand for appropriate mediums to encourage action internally and externally.
- Translates executive strategies and industry knowledge into meaningful and accessible information. Promotes understanding and influence within the district.
- Strong networking skills and active involvement in industry organizations, and may take on leadership role.
- Conducts market and marketing research.
- Provides superior editing and proofreading services.
Benefits
- Employee ownership opportunities that build long-term value
- Annual discretionary performance bonuses
- 401(k) with company match
- Industry-leading medical, dental and vision benefits
- Prescription drug coverage and telemedicine services
- Life, AD&D and disability insurance
- Paid parental leave and family care support
- HSA or FSA for healthcare, dependent care and transportation
- Mental health and wellness support, including Employee Assistance Programs
- Career growth pathways, leadership development and mentorship programs
- Access to world-class training through PCL’s College of Construction and professional development courses
- Ongoing opportunities to learn new skills, explore different roles and grow your career across sectors and regions
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
