Senior Marketing Specialist- OEM Growth Marketing

Wesco • Pittsburgh, PA

6h

About The Position

As a Senior Marketing Specialist- OEM Growth Marketing, you will lead the design, creation, development and delivery of marketing programs. You will plan the strategy to support the growth and expansion of company products and services, and to attract customers to company website, online presence and promote products or services. Additionally, you will create, convey brand messages and improve brand awareness as well as analyze statistics and identify areas to optimize marketing performance. You will develop marketing content and explores sales channels. You may coordinate involvement in conferences, exhibitions and marketing seminars.

Requirements

• Bachelor’s degree in marketing, communications, or relevant industry preferred.
• 4 to 5 years required, 6 years preferred of product, solution or field marketing experience, preferably in Fortune 500 company.
• Marketing strategy and implementation, including a working knowledge of multi-channel marketing and associated best practices.
• Strong written and verbal communication skills, combined with an ability to communicate clearly and succinctly to internal and external groups.
• Highly organized and detail oriented, with a customer-centric focus and commitment to quality.
• Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem-solving process that applies conceptual thinking to identify root cause(s) and provide appropriate solution(s).
• Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the “big picture.”
• Strong mathematical and computer skills, including proficiency with Microsoft Office Suite (Word, Excel, Powerpoint), working knowledge and at least basic- to intermediate-level HTML or wordpress skills.
• Strong creativity, out-of-the-box thinking, and entrepreneurial drive; able to work with autonomy and self-direction.
• Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results.

Responsibilities

• Coordinate with key contacts for implementation and communication of sales promotions and marketing campaigns from concept development to finished product, including development of marketing collateral such as social and digital campaigns, as well as traditional marketing such as direct mailers, brochures, flyers, catalog pages, etc.
• Execute 1:few account-based marketing (ABM) programs across targeted OEM accounts within defined vertical markets, supporting early design-stage engagement and long-term growth opportunities.
• Develop and manage ABM campaign frameworks, including account clustering, customer problem definition, value messaging, and engagement plans tied to sales interactions such as workshops, trainings, and design reviews.
• Collaborate with sales and marketing stakeholders to measure pipeline creation and customer engagement, ensuring ABM initiatives remain focused on growth outcomes and continuous improvement.
• Assist with development and manage tracking of lead-generation activities such as link building, directory listings, blog, social media, and online press release generation, as requested
• Monitor customer engagement and Key Performance Indicators (KPIs) of marketing campaigns and provide insight on how to improve or expand marketing campaigns..
• Assist with research and analysis activities such as web metrics/trend analysis and tracking, competitive web site/eCommerce monitoring, customer research, and competitor research.
• Support sales and marketing needs of sales and supplier product groups at global, national, regional, and local levels.
• Monitor customer engagement and Key Performance Indicators (KPIs) of marketing campaigns and provide insight on how to improve or expand marketing campaigns.

Benefits

• For eligible positions, compensation may include participation in a bonus or sales incentive plan, subject to the terms and conditions of the applicable plan documents.
• For certain sales roles, Wesco also offers a commission structure that provides additional compensation based on sales results, as defined by the applicable commission plan.
• In addition, Wesco offers a benefits program for eligible employees, which may include paid time off, medical, dental, and vision coverage, and retirement savings plans.
• Additional details about benefits are available here.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees