Senior Marketing Specialist - Commercial

Commerce Bank•Kansas City, MO

2d•Hybrid

About The Position

The main purpose of this job is to provide brand-driven marketing support for the Commercial line of business. The candidate selected for this position may be eligible for the following employment benefits: employer sponsored health, dental, and vision insurance, 401(k), life insurance, paid vacation, and paid personal time. In addition, we offer career development, education assistance, and voluntary supplemental benefits.

Requirements

Skilled at brand positioning and communicating unique value proposition, key differentiation, and customer benefits
Basic understanding of visual and design principles including how to maintain consistency in logo usage, colors, typography, and visual elements
Effective communication, collaboration, and writing skills
Curious mindset with strong problem-solving skills
Proven project management skills
Strong customer service and vendor management skills
Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities
Inquisitive, agile, and strong team player with excellent written, verbal, and interpersonal communication skills
Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and core values
Basic level proficiency with Microsoft Word, Excel, Teams, and Outlook
Bachelor’s degree in Marketing, Communications, Journalism, Graphic Design, Mass Media, Advertising, Public Relations, or equivalent combination of education and experience required
3+ years of marketing or corporate project management experience required

Nice To Haves

Adobe Creative Suite (InDesign, Photoshop, Illustrator), Salesforce CRM, and Sharepoint experience preferred

Responsibilities

Develop and execute brand-driven marketing initiatives, including branded content, sales materials, event-related booth graphics and ad assets for paid media campaigns both digital and traditional
Oversee development of native articles and sponsored content aligned to brand voice
Lead project management including reviews, approvals and delivery with internal and external stakeholders
Coordinate and deliver on agreed upon schedule and objectives. This includes timing, vendor management, quality control, Legal and Compliance, integration with internal communications and brand standards with moderate independence.
Conduct brand, market and competitor research to identify key trends and opportunities
Implement continuous improvements for marketing processes
Ensure brand consistency, tone and alignment with corporate guidelines
Manage multiple tasks and projects in a demanding environment
Collaborate with other team members and other areas of the bank to identify opportunities to enhance brand visibility and engagement
Proactively identify ways to assist team members and streamline processes
Perform other duties as assigned