Senior Marketing Specialist, Capital Markets

Cushman & Wakefield•Chicago, IL

About The Position

The Senior Marketing Specialist, Capital Markets helps execute a strategic marketing plan for the Americas Capital Markets business. This role will collaborate with the Director of Marketing for Americas Capital Markets and Agency Leasing, and the Investor Services Strategic Marketing team, to develop and execute a robust marketing strategy that connects with our clients and prospects, drives revenue and increases brand awareness and exposure.

Requirements

4+ years of marketing experience
Bachelor’s degree
Commercial Real Estate experience required
Exceptional project management and organizational skills
Digital Marketing experience
Experience serving as primary marketing leader for an office or revenue group
Experience supporting all associated advertising, PR, events and business development activities in compliance with corporate guidelines
High level of proficiency in Microsoft Office Suite
Thorough knowledge of Adobe Creative Suite
Excellent written and oral communication skills
Excellent presentation skills
Excellent analytical, problem solving, and conceptual skills
Ability to work effectively in a culturally and educationally diverse environment
Ability to influence peers and leaders
Ability to implement and enforce procedures
Successful track record of marketing results

Responsibilities

Partner and execute and measure results on an overall strategic marketing plan and individuals marketing campaigns on an ongoing basis
Partner with business leadership to understand business objectives and align marketing plan to these initiatives; provide subject matter expertise to help drive profitable revenue growth in concert with the business leadership teams through brand initiatives
Use local/regional, and asset competitive, client, and market insights to inform business strategies and optimize impact of marketing spend
In conjunction with the Director of Marketing, develop both a proactive, strategic approach with business leadership, along with requisite reactive, tactical approach
Develop, pitch, implement and execute creative campaigns and initiatives that drive awareness and exposure
Partner with Marketing & Research’s Centers of Excellence in digital, communications, creative, and research to develop comprehensive content plans to drive engagement throughout the Investor life cycle
Support the communication needs of leadership. In partnership with the Communications team, advise on communication strategy and plan
Partner with other service line marcom leaders to share best practices, key insights, and competitive intelligence, and coordinate on overall talent management