Senior Marketing Science Analyst
About The Position
The Marketing Science team at Flipp works cross-functionally with clients, analysts, and external partnerships to executive campaigns at the highest level of effectiveness. The Senior Marketing Science Analyst acts as an analytical consultant for Flipp’s business development and product teams, in support of Retail, Brand, and Media partners. You assess the business situation, select the appropriate testing & measurement approach and derive actionable insights to deliver business performance. You collaborate effectively with peers and mentor entry level analysts both technically and methodologically.
Requirements
- Post secondary degree in a quantitative discipline such as Statistics/Math/Finance/Economics/Business Engineering or similar field
- 3+ years experience as a data analyst delivering continued business impact
- Advanced technical ability in data extraction and analysis - SQL, Python, Scala, R
- Experience analyzing & visualizing data w/industry leading BI tools - tableau, PowerBI, Thoughtspot, Looker
- Foundational knowledge of cloud data platforms - AWS, Azure, GCP
- Self-starter, highly effective working independently and within a team
Nice To Haves
- Experience working with databricks an asset
- Strong understanding of Retail, CPG, digital measurement & consumer insights
Responsibilities
- Plan & Design E2e delivery of testing & measurement process - setup, execution & analysis - w/minimal support
- Selects best-fit approach based on Flipp testing & measurement best practices
- Advises overall testing & measurement plan design
- Manages assigned tickets in JIRA workflow w/minimal support
- Contributes to development & delivery of strategic analytics roadmap for assigned portfolio
- Highly proficient in data extraction, manipulation and aggregation
- Effectively navigate enterprise level systems & large datasets
- Strong understanding of Flipp's data models, limitations & relevant applications
- Identify process efficiency opportunities & develop working prototypes
- Proficient with foundational statistical concepts
- Deep expertise in digital marketing attribution and incrementality measurement
- Execute Flipp testing & measurement playbooks and improvises creatively w/data off script
- Identify root cause issues & scalable opportunities through strong diagnostic analysis & curiosity
- Investigates and drives to resolution on identified data anomalies
- Drives meaningful action by extracting "So What" & "Now What" in d2d analysis
- Develops compelling, insightful and tailored analysis and measurement approaches to answer ambiguous business challenges
- Utilizes industry leading BI tools to effectively visualize key insights
- Adept at presenting analysis to both technical and non-technical internal audiences & assigned external stakeholders
- Actively expands skills & knowledge both technically and in digital marketing & measurement
- Contribute to development & documentation of internal testing & measurement best practices
- Contributes to x-functional testing & measurement innovation initiatives
- Lead the integration of advanced analytics and research into client deliverables and business reviews
- Define data requirements for product and data science / engineering teams
Benefits
- Accelerated career growth
- Highly flexible benefits
- Remote-first environment
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
